BURGER atMcDONALD’s

History of McDONALD’s

Founders: Richard and Maurice McdonaldAs Drive-in Restaurant

Taken to the World by: Raymond Kroc

Bought whole Company in 1961

Founded: 15th May 1940

Went Public in 1965

1st RESTAURANT:Bernardino,

California, USA

McDonald’s NOWLocated in 121

Countries

35000 Restaurants and 46500 Employees

51 million people are served in a day

Independent local business people

own 80% restaurants.

1948

NOW

If McDonald’s was a Country,By Population it would be 170th

If McDonald’s was a Country,By GDP it would be 101th.

EMPLOYEES: 465,000Net REVENUE: 25410 Million

McDonald’s Global

COMPETITORS

GLOBAL MARKET SHARE

BUSINESS EXPANSION

About McDonald's

GOLDEN ARCHESRONALD McDONALD

● To be the Best Service restaurant

experience in the World.

● To be the Leading Fast Food Provider in the World.

VISION

MISSION

● To be Customer’s Favourite Place and a way toEAT and DRINK.

● QSE & V for each and every customer, each and every time.

QSC & V

SWOT

STRENGTHS

● Largest Fast Food share in the World.

● Locally adapted Food Menus

● Target Children and Young.

● Motto: QSC&V ( QUALITY,

SERVICE, CLEANLINESS

and VALUE)

WEAKNESSES

● Unhealthy Food Menu.

● Poor Customer Service.

● Quality becoming

Inconsistent.

OPPORTUNITIES

● Home Meal Delivery ● Good Quality

● Breakfast Category

● New Low cost menu

THREATS

● Increased Competition

● Changing Customer Lifestyle

● Price

Difficulties finding localsdistributors

Economic Situations

Responsibility to maintain company

image

Global Employment

AffordableEasy Food

Public Company/Franchise

ANALYSIS

SUMMARY

● Started as drive-in Restaurant by MacDonald Bros. in 1940 and commercialised by Ray Kroc.

● World’s leading Fast Food Chain.● Mission is to be People’s Favourite Fast

Food Restaurant around the World.● Motto is QSC & V.● Need to work on Quality and Customer

service.● Can work on new menu and better

Customer Service to see off Increasing Competition.

Rishi Bansal2nd Year UndergraduateIIT Kanpur

Sameer MathurProfessorIIM Lucknow

Created by RISHI BANSAL, IIT Kanpur during a Marketing Internship by Prof.Sameer Mathur, Professor, IIM Lucknow

DISCLAIMER

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