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Reve
nue,
’000
€
Revenue of Avaus marketing services
0
1000
2000
3000
4000
5000
6000
7000
2009 2010 2011 2012 2013 2014
GROW REDUCE SOURCE: Markkinoinnin uudistajat 2014, Avaus
“How will your investments in these marketing tactics change over the next 18 months?”
8%
8%
13%
31%
31%
52%
61%
62%
67%
77%
83%
TV
Marketing personnell
Events
Display adversting
Search advertising
CRM & Marketing automation
Content marketing
Social media marketing
Analytics
Own channels
Own channels & digital advertising
Traditional marketing investments
Sales-Driven Marketing
1 Sales results and
and ROI
1 2 Data and insight
driven
3 Technology and
automation
4 New processes
and skills