Upload
ryan-hegreness
View
377
Download
0
Embed Size (px)
Citation preview
MARKETINGSTRATEGYRYAN HEGRENESS, OPERATIONS MANAGER CITY OF WESTMINSTER PARKS, RECREATION & LIBRARIES
THE SCIENCE & PSYCHOLOGYOF EFFECTIVE CAMPAIGNS
0
3,000
6,000
9,000
12,000
2012 2013 2014 2015 2016
30% Growth
32% Growth
FACILTY ADMISSION JANUARY 1-7
$13,000
$14,000
$15,000
$16,000
$17,000
2012 2013 2014 2015
$16,098
$13,335
$15,159
$15,906
PASS REVENUE JANUARY 1-7
12% Decrease
$0
$50,000
$100,000
$150,000
$200,000
2012 2013 2014 2015 2016
$185,898
$16,098$13,335$15,159$15,906
PASS REVENUE JANUARY 1-7
12% Decrease
1,055% Growth
RELATIVITY
Given three choices: A, B (distinct, but equally attractive) and A- (similar, but inferior), we will almost always choose A because it is clearly
superior to A-.
START WITH WHY
http://www.youtube.com/watch?v=IPYeCltXpxw
YMCA FALL VOLLEYBALLAges 8-16, Cooper Street Branch November 1 - December 1
Come and join us for a fun and exciting recreational volleyball league. No experience necessary. Practice begins October 20. League begins November 1.
The cost is just $19 for full members and $75 for program members. Registration ends September 28.
Mission: The mission of the Arlington Parks and Recreation Department is to provide quality facilities and services that are responsive to a diverse community and sustained with a focus on partnerships, innovation and environmental leadership.
Vision: Arlington is a vibrant city that enjoys a high quality of life through great parks and exceptional recreational opportunities. These services provide a foundation for the physical, social, economic and environmental viability and well-being of the community.
Mission: The mission of the Arlington Parks and Recreation Department is to provide quality facilities and services that are responsive to a diverse community and sustained with a focus on partnerships, innovation and environmental leadership.
Vision: Arlington is a vibrant city that enjoys a high quality of life through great parks and exceptional recreational opportunities. These services provide a foundation for the physical, social, economic and environmental viability and well-being of the community.
PUTTING IT TO USE
We believe that parks and recreational opportunities provide the foundation for the physical, social, economic and environmental viability and well-being of a community….
Shave a few points off your score. Keep up with the coworkers. Share a favorite pastime with your spouse. Learn a new skill. Whatever your motivation, our customized curriculum and expert instructors will exceed your expectations. Our private golf lessons utilize experienced golf professionals and the most sophisticated golf technology available in order to provide the best results. Our program covers……..book a lesson today by calling (xxx) xxx-xxxx.