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8 Tips for Effective Email Marketing Campaigns
Some companies have a knack for creating emails that customers love to open. Here are eight examples of businesses that are doing email marketing right and
what you can learn from them:
01. Have a Clear Call to Action
Coach debuts its latest line with a simple but beautiful email highlighting the product and encouraging subscribers to shop new arrivals.
02. Provide Useful Information
Swap Couture sends its subscribers helpful tips to keep them engaged.
03. Keep It SimpleDaxon focuses on just one product. It offers a discount and provides useful information about the product.
04.Curate News
Monster uses a digest formula to share relevant industry news.
ModCloth lets its customers do the selling with an endorsement-style email.
05.Include Testimonials
06. Personalize Your Messages Instead of relying on the customer to remember important dates, Warby Parker follows up with a user when their prescription is expiring.
07. Highlight Timely Topics Gazelle took advantage of the new iPhone release by reminding users to sell their current model.
08. Make It Easy to ShareEncourage your subscribers to share your company’s newsletter through their social sites and personal email. Cook Smarts does this with their prominent “Forward to a Friend” and social sharing buttons.
Incorporate one of the eight
tips above into your email
marketing campaign today.
Track any important results,
such as a higher open rate,
that might occur from this
change.
Advice InspirationActionIt can be easy to get distracted
with all the bells and whistles
of email marketing, but it’s
essential to stay true to your
brand. Make sure that your
brand’s aesthetic and core
messaging are always evident
as every email you send
enforces your brand’s identity.
“Understand why and
how your audience uses
technology and then
start trying to align your
communications efforts.”
— Brian Reich & Dan Solomon,
authors of Media Rules!