Marketing plan

A Presentation byS.Rahul NandaVIT universityVellore

In the present scenario, it is always difficult to find a rental homes or space for a newbusiness in a strange place. There are a lot of people who struggle to search to find a rented home or space for their new business with their interests in the desired place andlocality and at their desired budget. It may take a days or weeks to get a Rented place at desired places in cities.

Executive Summary

Course of Action:-1.For the landlords and the visitors, we will post an ad addressing the common issuesof the public. 2.Like paytm we will employ the QR codes in the public transport places inorder to reach the targeted customers.3.By incorporating the special offers to the students for limited period ,we can acquirethe reliable and fast word of mouth.4.By enabling the referral options we can improve the app installs.

Course of action

(a) Company overview:- Our core competencies include Bridging the gap between the land lords and the Renters, Trustworthy prices and homes, Flexible pricing and last but not least unique subscription models .

Situation Analysis

(b)Market Overview:-Students of age 18-25, bachelors of age 25-30 and shop keepers who want toexpand their business or start anew business are one of the potential Customers. Suppose, a student who is going to join a coaching institute inHyderabad for 1 month needs a rented at a cheap price. In this digital era ,internet gives us a better platform to get every bit of information in oursmart phones. So also non-rented homes are of no use for the landlords. In bothWays, we can get the potential customers.Competition : As far as competition is concerned, magic bricks gives the toughCompetition.Collaborations : Gym and wifi service providers , Grocery stores.Threats : As this is customer driven platform, major threats will be bad customerperception about this new idea

Target Customers : 1.Students(Age ranging between 17-25)2.Bachelors(Age ranging between 25-30)3.Business people or shop keepers.4.Organisations.

Goals

To attain the leading in serving the customers and to bring profits to the Collaborators. To ensure growth to the company and to the stakeholders

StrategyTarget marketCustomers : Fulfillment:1.No need for vigorous searching of the rental homes. 2.Save the time.3.Save the Costs.Characteristics of a customer: A family who are willing to move to city for their working purposes can’t find a rental home. Instead of searching the streets physically, They can watch the prices and location of a rental home

(OR)Shop keepers who expects growth at a desired place.

(OR)Organizations which want to more workplace than typical shopkeepers and families.

Collaborators : 1.Furniture vendors2.Wifi service providers(locally) and nationally3.Gym service providers.

CompetitorsMagic Bricks, 99acres, Housing.com, Commonfloor, Indiaproperty, MakaanAmong these magic bricks stands as the market leader. The graph depicted below gives An overview of the growth patterns of these companies.

ContextStudents of age 18-25, bachelors of age 25-30 and shop keepers who want toexpand their business or start anew business are one of the potential Customers. Suppose, a student who is going to join a coaching institute inHyderabad for 1 month needs a rented at a cheap price. In this digital era ,internet gives us a better platform to get every bit of information in oursmart phones. So also non-rented homes are of no use for the landlords. In bothWays, we can get the potential customers.

Value proposition

Customer valueIn this digital era, things are changing faster as processes should be.People perception is changing as they are believing more on online purchasing.That’s why we created Difrent. Difrent makes your renting effortless and hassle-freeOur customer support handles every promise made through our app.We value more of the customer’s valuable time and money.

Experience the joy of renting with Difrent-We know your dreams

Collaborator valueWe strongly believe that profit making is essential for every business. We make customers bring out the most to improve sales. We strongly believe that unity is strength.Unifying the services often gives the better results. That’s why we collaborate ourselveswith the best in the field to provide the best to your and our customers.

Company valueWe strongly believe renting is an effortless way of process. That is why we made process soSimpler, No third party interventions, you order it, We handle it to you. We believe renting isalso an art of shopping and experience. We believe trust is the pivotal element in runningour services.

TacticsProductAttributes:-Rental

1.Homes 2.shops 3.Worplaces 4.Storeplaces. 5.Hostels

Benefits:-In-depth research and analysis of the rental entities before they are hand-picked.As Experience matters, we provide the best of the options.Costs:-Cost remain same as the owner wishes for.2% of commission on a minimum rent of 1000/-,5% commission on or above a rent of 5000/-,7% of commission on orabove a rent of 10,000/-.

Service1.Cloud –database of date of check-in, number of days of staying, date of check-out2.We provide you with flexible payment options like online payment options like paytm3.We care our customers more than anyone and we know their needs, We provide coupons among a range of stores to buy their furnishing products. 4.One Month free Subscription for a nearby gym, wifi services.

BrandName:-Difrent

Logo& Symbol:-As shown in figure

Slogan:-Makaan kahi bhi, kahi bhi

Jingle:-Haven’t you experienced DIFRENT..?

Logo

PriceThere is no price for the app. As the app makes business directly, it doesn’t need anyApp prices.

IncentivesCustomers get wallet money once the referral uses the code of the former customer.They can use that money for make recharges, booking tickets or they can use moneywhile paying the rent.The customers gets benefitted with these features and in return we get lot of publicityand promotions for our app.

Collaborators get price cuts in the rents and their referral codes gives more price cutthan a customer referral code. So, in this way collaborators can get extra benefits andpromote their sales offering these referral codes. These are one of the points ofdifferences among other players in the field.

In this way incentives play a vital role in the success of the app.

Communication & Distribution

Communication & Distribution are huge and most important tasks to accomplish.However the former thing helps to achieve the latter one and vice-versa.However segmentation and targeting strategies help in achieving the best results.Studying the Behavioral traits attribute for approaching to the specific audience.Surveying in a social media helps us to identify the different needs and choices of thePeople.Mobile Ads Suck :- Social media plays an important role in communication. The perception of the people over the mobile ads is getting bad day by bad.Offline Marketing:-According to the market trend, optimizing our promotions no more better than doingorganizing events and activities in public places. Events and experience help to attainbetter perception and nice brand value. Small banners should be adhered at all publictransport places to promote the simple and unique features of the app. This brings a lot ofattention of the market towards the app’s product, service, brand, price, and incentives to customers(landlords, renters),collaborators and stakeholders. Online communication:-Communication through internet helps to reach the unveiled segments of the market.Digital marketing helps to reach the people efficiently.

ImplementationInfrastructure

General manager

Software Lead

Database Management

App Design manager

Marketing Head

Marketing researchers

HR Manager

Public Relations

Head

Client manager

Renters Collaborators Customers Stakeholders

Division Head

Recruitment Head

Customer Support

Head of Finance

Accountants

ProcessesAs depicted in the organizational structure, Client managers meet the collaborators,renters simultaneously.After the consent of the these both parties, Client mangers takes note of the detailsand choices of the renters. We enlist the homes in the database through ourEmployees in the date management section.Marketing team forecast the growth or declination of the sales and build up theStrategies which improve the situation along with the marketers.Software Team leads in the development of the app in both design and technical wiseThey are accompanied by the employees.Customer Support deals with the problems among the customersHead of finance deals with the amount of inflow and outflow of the money with the help of accountants.

ScheduleMarch-June---collection of the data

from the customers and collaborators

June-August—launching, promoting the app offline and digitally on the

basis of the demand of the area

September—November—Promotions and changes in the app on the basis of the interests and choices of the

customers and collaborators