Marketing Plan for Tapzo App

HELLO!I am YASH PATELPursuing marketing internship under Prof. Sameer Mathur.

Hellow!! We are Tapzo & It is….

My Buddies1.CABs2.Food3.Recharge4.Shopping &

Many more..

Confused with so many Apps??

We are happy to help you. Choose an App , We will be in a roller-coster!!

CABs1» Best

Competitors among others & Providing Best Deal !!Me… Me… Me…

» Gives best deals on food by clubbing online platforms !!

2 Food

Promo codes | Offers» Forget Coupon Sites

3 Recharge

Family 14

BIGCONCEPTAll-In-One App : Amalgamating Apps , Clubbing them into One, Intriguing Offers & Saving Data | Memory

Core 6 RequirnmetsFor Marketing an APP

Knowing Requirement of an App

» 75% Apps go uninstalled because of HIGH MEMORY requirements.

» Apps require HIGH DATA. » Save up to 100

MBs Data

1

Problems Solution

2 Good Name | Symbol of an App

1.Memorable

2.Indicating Exact Work

3 Right Category

App category is the most catchy platform

Great Landing Page4

Attractive & Catchy !!

» App demo is the most crucial thing when any new start-ups or App is being launched.

» Best medium to deliver is Video advertisement.

App DEMO Video5

6 Recognizing Competitors

Why customer choose YOU?

What is the USP?

Haptik Comparison

  Haptik Helpchat

#Twitter followers 4,434 6,519

#Twitter Following 600 449

LinkedIn Followers NA 6,501

# Facebook Likes 43,830 45,414

Facebook Rating NA 3.4

Mirroring FB/ Twitter content? No No

# Google Play rating 4.5 4.5

# of Downloads 1,000,000 - 5,000,000 1,000,000 - 5,000,000

# of Google Play Reviews 74,943 111,379

Competitor Analysis

Facebook Comparison

Twitter Comparison

Strategies Suggestions

Reach Out Top Media

» This will result into WORD MOUTH, too.

Social media users affect a lot !» Data & Stats tell everything.» Targeting social media platform should

be the NEXT MOVE !

Sign-Up | Log-In | Regular Users

Analysis Customer

centricMarketing

Key Elemen

ts

Customer recognition is

important while

marketing & selling this

app.

Building strategies

according to analyzed data

result in SUCSSESS.

Analysis helps a lot

categorizing the

customers.

Encourage Users

3 Bullets @ Gunpoint !!! Sponsorship

Celebrity PromotionDigital & Social Marketing

Follow-Ups Feedb

ack

Rapport

Building

Touch Points

Customer

Relationship

TAPZO so far…

Summary

Knowing Requirement of an AppGood Name | Symbol of an AppRight Category

Great Landing Page

App DEMO Video

Recognizing competitors

StatusSuccess

Success

Success

Success

Success

Success

Reach out Top Media

Analysis

Encourage User

Sponsorship

Celebrity Promotion

Digital & Social MediaMarketing

Status Suggestion

Success

Working

Success

Working

Working��

Working

Facebook,Twitter,Instagram etc..Users & Dealers Analysis

Impressive Going

Sports, Events & ClubsSportsmen & Celebrity

Advertisements & Short films

THANKS YOU !!