Marketing on net_and_mobile

Marketing on the Net and Mobile

What is Internet Marketing? Internet Marketing refers to the marketing of products and

services via the Internet.

It is also known by other synonyms, including e-marketing, web marketing, online marketing and search marketing.

Internet marketing is the procedure of growing, building, as well as promoting a business by any or all forms of online activity like websites, blogs, email marketing, article marketing, and online advertising.

Types of Internet Marketing

Search Engine Optimization(SEO)

Social Media Marketing

Pay Per Click Advertising

Public relations

E-mail Marketing

Networking

Paid advertising

Types of Internet Marketing continue...

Search Engine Optimization(SEO):Search Engine Optimization or SEO is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business

Social Media Marketing:The use of social media services to garner attention and website traffic is gaining just as much popularity as the networks themselves.

Pay Per Click Advertising:Pay per Click or PPC for short, is an advertising system in which a business only pays for the advertisement when a potential customer clicks on it.

Types of Internet Marketing continue...

Public relations: Press coverage is still vital to marketing and the promotion of a business. Getting news releases to be picked up by internet publications will gather tons of traffic toward company pages.

E-mail Marketing:E-Mail marketing is primarily a way to enhance the relationship that customers share with a company.

Networking:Business Networking is usually performed by like-minded business owners whom recognize, create, and act upon business opportunities and then share these with others.

Paid advertising:The most popular examples of paid advertising on the internet are banner ads.

What is Mobile Marketing?

Mobile marketing is marketing on or with a mobile device, such as a smart phone.

Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

Mobile Marketing Facts & Trends More than 6 Billion Moblie Users

Worldwide

Adults now spend more time with mobile devices than print media such as Newspapers and Magazines.

Mobile coupons get 10 times the Redemption rate of traditional coupons.

86% of cell phone owners are “connected TV viewers” - meaning they use their phones in some form or fashion while watching TV.

Types of Mobile Marketing

SMS (short message service)

MMS(multi-media message service)

Mobile Applications

Bluetooth Wireless Proximity Based Marketing

Location-Based Marketing

QR Codes (quick-response barcodes)

Pay Per Call Mobile

Voice Marketing

Mobile Banner Ads

Types of Mobile Marketing continue...

SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts

MMS: (multi-media message service): Marketing messages that utilize multiple, rich media elements such as images, video and audio

Mobile Applications: The ads can be hosted inside the application design and logic. The applications comprise of managed platforms, virtual machines, native applications and widgets


Bluetooth Wireless Proximity Based Marketing: It works like local TV advertising on cable or network channels where a customer in a particular location will be served custom ads for that area. You will receive an ad or a message based on the location your wireless device is picking up

Location-Based Marketing: Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology

QR Codes (quick-response barcodes): Allows customers to quickly learn more about a business, by visiting a mobile version of their business page on a mobile phone that is enabled to scan the bar code


Pay Per Call Mobile (also called click-to-call): Pay per call is advertising that generates a billable event only when the reader of the ad does something—in this case, makes a phone call. A mobile ad can contain a phone number that the customer can select and call instantly from their cell phone

Voice Marketing: Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the customer

Mobile Banner Ads: Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network

Benefits of Net & mobile marketing

Instant results

Easy to work with

Convenient to use

Direct marketing

Tracking user response

Huge viral potential

Mass communication made easy

Microblogging benefits

Thank You