Marketing on Autopilot

Susan PrinceAugust 30, 2012

About Susan

Susan Prince President and founder of Cadence Marketing 10 years working with small to medium sized

businesses We provide marketing strategy and design

services More than just marketing, we have the

creative ideas you need to take your business to the next level.

Marketing at a typical Small Business

Too little money

Too little time

Common Pitfalls

You’re either doing the work

Or

You’re doing marketing

Marketing doesn’t have to be

either or – you can focus on

work while marketing runs

in the background

Marketing works

A little planning

A little technology

Results

Marketing on Autopilot

Make marketing work for you… 4 Simple Steps:

1. Have something to say 2. Set your schedule 3. Chose your technology 4. Load your content and let it run

Have something to say

Marketing is a conversation. You have a reason to talk to your customers and prospects Promotions Tips Your news and events Industry news People love photos

Think about what you want to say

Set your schedule

Get a calendar How far out in advance can you plan? Think about the whole year At a minimum, think 1 month in advance

Plan promotions Editorial calendar (i.e., blog posts)

The goal is to stay in touch with your customer

How often? It depends. On you and your customers.

Don’t over commit (i.e., the “monthly newsletter that goes out 5 times a year)

Don’t make a pest of yourself Somewhere between once a week and 4

times a year.

Combine what you know with a little creativity

You need to figure out what’s going to work for you.

1. Who is your target?

2. What are you doing now?

3. What’s working?

4. What’s not? Evaluate the options and decide which tactics

will work for you.

Time vs. Money

Cost/Contact Time

Social Media Free High

Email Marketing Low Medium

Blogging Low Medium

PR Medium Medium

Direct Mail Medium Medium

Promotional Events Medium Medium

Tradeshows High High

Advertising High Low

Think about where you want to spend your time and money

Chose your technology

Think about streamlining Which tactics can we automate?

Social Media Blog Posts Email Marketing

Focus on the main players

Facebook Twitter LinkedIn Google+

How can you automate Social Media?

Use Social Media scheduling tools Hootsuite (www.hootsuite.com) Tweetdeck (www.tweetdeck.com

Pre-schedule your content. Create a spreadsheet of posts with dates and

times to load ahead of time. Hubspot has a great template and tutorial: http://bit.ly/OkLMCm

The world will never will know you’re not sitting at your computer.

Social Media Dashboard – can see every social media platform at one time

Load bulk posts at one timePick and choose which platform to

post. All or some.

Blog Posts

Word Press Blogger Blog at least twice/month Promote through social media

Drip Campaigns – Nurture leads

Set up a series of emails that go out on a scheduled interval to keep cold prospects warm and to convert hot ones into customers.

Email marketing: Constant Contact Vertical Response

Web Autoresponders

What happens when someone contacts you through your website?

The time to market to someone is when they are interested in you!

Marketing Iterations

Do not set it and forget it! Make sure to throw in some “live” posts –

respond to what’s going on in your world. Marketing requires regular evaluation Schedule time once a quarter to review

where your new business is coming from

Building Relationships

Your biggest source of business will come from existing customers – either as repeat business or as referrals.

Use automated marketing to strengthen relationships and generate more business.

Congratulations!

You now know everything to put your marketing on autopilot!

You’re now ready for takeoff!

Follow-up

Feel free to contact me if you have more questions.

Susan Prince

President

Cadence Marketing

22 W. Jefferson St., Suite 405

Rockville, MD 20850

www.cadencemarketing.com

301.340.2520

Follow me on Twitter @CadenceMarket

Become a fan on Facebook @Cadence Marketing