RELEVANCY SHOULD

BE CONSIDERED

A CUSTOMER

REWARD ITSELF

Personal Data Is the New Oil of

the Internet and the New Currency of the Digital World

“Consumers have a high degree of control with a large amount of brand transparency in the utopian future.”

• Think like scientists

• Conduct ourselves like scientists

• Be very clear about the results we get based on our experiments

Identify Understand Influence Measure Iterate

MARKETERS MUST ACT AS LOYALTY SCIENTISTS

MARKETERS MUST WORK TOGETHER WITH THEIR CUSTOMERS

Source: Loyalty360 Webinar - Real Relationships, May 2014, Presented by: Rick Ferguson, Vice President Knowledge Development, Aimia.

We must use data responsibly and in a sustainable fashion

As loyalty scientists, we must look at data and determine how customers engage in redemption activity to identify the early signposts

Relevancy is one of the most under -utilized rewards we can deliver

Once we see the first redemption, we must follow up to create loyalty and increase lifetime value

©2014, AIMIA. ALL RIGHTS RESERVED.