RELEVANCY SHOULD
BE CONSIDERED
A CUSTOMER
REWARD ITSELF
Personal Data Is the New Oil of
the Internet and the New Currency of the Digital World
“Consumers have a high degree of control with a large amount of brand transparency in the utopian future.”
• Think like scientists
• Conduct ourselves like scientists
• Be very clear about the results we get based on our experiments
Identify Understand Influence Measure Iterate
MARKETERS MUST ACT AS LOYALTY SCIENTISTS
MARKETERS MUST WORK TOGETHER WITH THEIR CUSTOMERS
Source: Loyalty360 Webinar - Real Relationships, May 2014, Presented by: Rick Ferguson, Vice President Knowledge Development, Aimia.
We must use data responsibly and in a sustainable fashion
As loyalty scientists, we must look at data and determine how customers engage in redemption activity to identify the early signposts
Relevancy is one of the most under -utilized rewards we can deliver
Once we see the first redemption, we must follow up to create loyalty and increase lifetime value
©2014, AIMIA. ALL RIGHTS RESERVED.