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© 2015 Acxiom Corporation. All Rights Reserved. © 2015 Acxiom Corporation. All Rights Reserved.
Top Tactics to Maximize Online Exposure and Success
Maximizing ROI: Making the Most of a limited Marketing Budget
Glenn Crockett, Acxiom November 2015
© 2015 Acxiom Corporation. All Rights Reserved.2
Understanding New Digital TrendsJohn
discovered your brand through a
direct mail catalog sent to his home.
Susan found you
through a web search for
“athletic shoes.”
Mark saw a mobile
banner ad
Danwalked by your
storefront
Christine remembered
your name from a Facebook post
Jimreceived an HTML email
© 2015 Acxiom Corporation. All Rights Reserved.3
Benefits of Digital for Local Business
Levels the playing field between you and the big dogs.
Attracts a more mobile, on-the-go audience.
Increases exposure!
Creates engagement!
Generates results immediately!
© 2015 Acxiom Corporation. All Rights Reserved.4
Going SoLoMo
Question: What are the digital marketing trends you can’t ignore?
Answer:
© 2015 Acxiom Corporation. All Rights Reserved.5
Signing onto Social Media
© 2015 Acxiom Corporation. All Rights Reserved.6
Looking Local
54 percent of Americans have substituted the Internet and local search for phone books. They’re going online to find the products and services they’re after.
And they’re on a mission – 50 percent of all local searches end with a purchase.
© 2015 Acxiom Corporation. All Rights Reserved.7
Going Mobile
© 2015 Acxiom Corporation. All Rights Reserved.8
Gearing up for the Campaign
Do you have a website?
Is your website mobile-friendly
Is there a clear path to conversion with clear calls to action
Have you claimed your local listings
© 2015 Acxiom Corporation. All Rights Reserved.9
Keys to Success
Identify your Focus
Define your Target Audience
Use Multiple Channels to reach them where they are
Test & Learn to Get Better
© 2015 Acxiom Corporation. All Rights Reserved. © 2015 Acxiom Corporation. All Rights Reserved.
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