Digital Presence and SEO Fundamentals

Background-

• Midwest Premium Digital Manager w DexMedia• 12 Years Industry Experience

– Websites– SEO– SEM– Display– Video– Listings– Social– Email and Text

Business Listings Management -

Claiming and Managing Your Listings - DIY

• Google My Business• Bing Places for Business• Apple Maps• YP.com• Relevant Vertical Specific Sites By Industry

– Yelp, AngiesList, DexKnows.com, Trip Advisor, Lawyers.com, Avvo

• This takes time, acumen, knowledge and management

Top 20 Directory Sites To Manage Your Listings-

Claiming My Business Listing – DIFY

• YEXT – Power Listing• Localeze• Digital Presence Management

• Directory Site Tracking – Positioning Matters!• Google Analytics

Tracking and Analytics-

• Your Website – Foundation of your ability to rank– Content Management System – Wordpress and Others

SEO 101 – What Do I Do??

• Mobile Adaptive and Responsive• On Site Content – Original and Helpful • Relevant Product or Services Pages – Individual• FAQ’s Page or On Site Blog – Answer Questions• Listings Management – NAP• Participate On Social Media w Links• Play Google’s Game – G+ and Google My Business

– Claim, Add Photos, Choose Categories, Link Onsite Blogs • Reviews – Conversion 101 and Active Business Owner• Barnacle SEO • Link Building

Ideas For My Website To Rank- SEO

Local Search w Good SEO and Barnacle SEO

Local Search w Good SEO and Barnacle SEO

Links For Cool Basic Tools-

Google Keyword Planner:https://adwords.google.com/KeywordPlanner#startHow To Video:https://www.youtube.com/watch?v=vcm3PPtSULk&feature=youtu.be

Google Mobile Friendly Test – https://search.google.com/search-console/mobile-friendly

Information on Digital Marketinghttp://www.thelsa.org/lsa/home.aspxhttp://searchengineland.com/

SpyFu Tool To See If Competitor Is Running PPC, What They Spend and Who Competition Is-https://www.spyfu.com/