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Location Technology, Marketing and Services in Retail, Logistics & Travel industry www.LOCA-conference.com European meetpoint of marketing and business development hosted by international Location Based Marketing Association
15-16 February 2017, BMW Welt Munich
EVERYTHING AT GLANCE Location Trends and Facts
BOARD
CARSTEN SZAMEITAT Region Director LBMA DACH
ASIF KHAN President & Founder LBMA Global
CHRISTIAN GEISSENDÖRFER CEO & Founder Yoose
DR. OLIVER BOHL Director Digital Business Development PAYBACK GmbH, Part of the American Express Group
MAGNUS MELANDER WBIRD AB, Evothing, Square Publishing & M2M Forum
DR. KATHRIN SCHÜRMANN Lawer, Schürmann Wolschendorf Dreyer Rechtsanwälte
THOMAS HINTERLEITHNER CEO LOC-Place
Erding GER
Toronto CA
Singapur SG
Munich GER
Stockholm SE
Berlin GER
Vienna AT
Retail, logistics, travel – these are the industries which are currently focusing on location-based technologies and services. This intersection is where the LOCA conference is happening. It gives all stakeholders the possibility to exchange their experiences and the chance to learn from other industries. This cross-industry approach makes LOCA to a worldwide unique event.
Video of LOCA Conference 2nd and 3rd February 2016 www.LOCA-conference.com
Welcome at LOCA
RetailLoco is a one day event that will deliver insights and trends on the latest mobile and location-based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, and more.
The LPV Media stands with Lebensmittel Praxis for over 65 years in the interest of trade and food industry with in-depth technical information and a wide communication range of print, online, contests, congresses, seminars. Business: Handel is the new magazine for entrepreneurs and managers throughout the trade who want to shape the structural change from stationary to multichannel trading.
The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. 850 members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers and wireless companies.
www.thelbma.org
Global: http://www.thelbma.com
Members LBMA:
SUPPORTER
Internet of Things – FOR REAL is IoT focused on Business ROI (not tech), high paced real existing cases, crowded networking and high energy/show business. The organisator are from Schweden and take place at 15th February at LOCA.
Everything about App Publishing
DACH Interna,onal
450 2016
CEO
International Attendees
„Great conference. Great input about location options. I enjoyed my visit to Germany. “ Magnus Melander, Sweden
FACTS
Marketing Manager Sales Manager Attendees 2017 890
People visit us!
TOPICS Topics 15. and 16.02.2017
Did we miss a new and interesting
topic? Tell us what you want to present!
Location Technology, Marketing &
Services
Supply & Logistics
Management
Digital Signage
POS
In-/Outdoor
Tracking & Navigation
Payment of now
Data Privacy
IT / Beacons
Barcode RFID
Smart Cities
POI
Location Commerce Mobile
DAY 1-2 BMW Welt 15th February 2017
LOCA Live Tours at Partners 16 February 2017
All tours will be reached with our provided car shuttle service.
Tour A
Tour B
Tour C
Tour D
Tour E
Tour F
Floor plan
Innovation Lounges in BMW W. and at partners
DAY 1 I Conference in BMW Welt
DAY 1
Agenda 15th Feb. 2017
The international conference on location technology and services provides the possibility of global exchange for all stakeholders in the ecosystem. Established as an event in 2012 in North America (Chicago) und Asia (Singapore), the LOCA conference Europe is the strongest meeting magnet in Munich.
BE A PART Call for Interest
18.11.2016
BMW Welt Conference Centre & Auditorium
DAY 2 DAY 2 I LOCA Live at Partners
The 2nd day of the LOCA Conference is organized and held at six different partners companies. The tour at each partner is about 2 hours long and takes place 3 time a day. Between each tour there will be a shuttle service that brings you to your next tour.
Pitch Sessions You can present your pitch at an open stage which will is stationed at a partners firm. Whether you have a use case, a solutions or a new innovative idea, the Pitch Session is your stage. With only 10 minutes you have enough time to present your case.
3 tours à 2h / day
6 partners
Agenda 16th Feb. 2017
Conference program
The 8th Show your App Award takes place on February 15th 2017, as an evening event to the LOCA Conference. 2016: over 60 submitted apps, 107.480 consumers voted for their winner and the media jury consisting of NTV, Computerwoche, Mobile Business, iPad and iPhone Welt, ComputerBild etc., award the best apps.
SPONSOR IT
DOWNLOAD Sponsoring options: www.show-your-app.de/ Become host of the event
or patron of one of the categories.
Show your App Award
85 submitted
apps
107.480 voters
Facts 2016
Categories: Mobility & Travel Life & Style Games & Entertainment Medien & Bildung Business & Finanzen Special "Sehenswertes" (awarded by jury)
2016 www.showyourapp.com
www.thelbma.org
Become host of the event or patron of one of the categories.
D A C H Best digital location campaigns and solutions under usage of technologies. Innovative ideas with input Warehouse Economy, Store-Concepts, Enterprise-Solutions and the dialogue with customers will be reviewed.
Apply until December 20th 2016 I Award-Evening: February 15th 2017, Munich
EUROPE Best Location Marketing Strategy and App for Consumers from Retailers and social and classic Brands! „Connecting OFF-Online”
SPONSOR IT
Who will participate? Best of digital LOCATION Technology, Marketing and Service
Martin Wild Media-Saturn-Holding
Belinda Belger Migros Genossen-schafts-Bund
Marco Pannicke CHEP
Evening nights, party with ...
Focus Communication LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferred information source. Together with speakers and sponsors, we deliver edited content. They are actively supported in communicating their topics by press articles, online newsletters and by expert articles for print and online written by GFM Nachrichten.
Print: 66,000 readers
LOCA-Edition
Online: 19,400 readers
LOCA-Sponsor in GFM NACHRICHTEN 09.01.2017 LOCA-special-issue with articles
(incl. Small until BIG sponsoring packages)
PRESENCE
+15% ATTENTION
Extract of published articles about LOCA The media-, brand-, retail-,
IT-, and mobile-industry is broadly informing you on subject areas like mobile business, digital commerce and location service and technology
VIP Ticket
Early Bird Ticket
490 EUR* incl. LOCA Live
4.500 EUR* 15.000 EUR*
590 EUR* incl. LOCA Live
• Partnersponsoring LOCA live – one tour partner - Day 2
• 15min. Speech, day 1 • Your logo on the Webseite
and print • Your logo at the networking
area • tickets for the conference • tickets for the evening event • Lounge networking space /
booth for you and your customers, Day 1
• Newsletter advertising • 2 pages print ad/ advertorial
at LOCA special issue • Logo sponsoring of one
panel • List of attendees of people
booked LOCA live Tour to your session
• Your logo on the Webseite • Your logo at the networking area • Lounge networking / booth with equipment
(9sqm) • 1 side Print ad / advertorial in GFM Nachrichten • Speaking option (case presentation or Call for
Paper
*Please notice: All service read at sponsor register factsheet
Regular Ticket
690 EUR* incl. LOCA Live & Speakers Dinner
70 EUR* (only 2nd day)
LOCA Live Ticket
Booth-Package (9sqm)
Partner Sponsoring
Stele Sponsoring
2.500 EUR*
Tickets 15th & 16th February 2017
Sponsoring LOCA Conference 2017
Award Night Sponsoring
Anfrage
Speakers Dinner Sponsoring
3.500 EUR*
Transfer Sponsoring
2.900 EUR*
Be a part, enjoy networking.
“The LOCA is one of the few professional events which manage to attract the trade.“ Klaus Jansen-Knorr
“The LOCA-Conference is always a great forum to keep up with the latest developments in location technology; and more importantly to understand how these can and are being applied in real life.“ Kate Owen, UK
“If it works in Germany, it works everywhere.“ Asif Khan, USA
“It was a great conference where one could have expert discussions on a level playing field and very
well expand his network. I'm looking forward to the upcoming LOCA Conference ."
Clemens Kirner
The industry says „We know that our customers appreciate information and communication offers which address them not only personalized, but also based on time and location. We consider this when planning the shopping experience in the Media and Saturn stores.“ Martin Wild
Partner
Thanks for coming up!
Asif Khan President LBMA LOCA Conference Chicago
Carsten Szameitat Chairman LBMA e.V. [email protected]
Location Based Marketing Assiocation (LBMA) Conference holders
Coordination-Team:
Angelique Szameitat Event Executive, Editor in Chief GFM Nachrichten [email protected] Tel. +49 (0)8122 - 955 625
Katjana Kauer Event coordination [email protected] Tel. +49 (0)8122 - 955 625
Maximilian Feigl Communication & Advertorials GFM Nachrichten [email protected] Tel. +49 (0)8122 - 955 625
Please notice: Call for Papers: until 31. October 2016, Call for Interest: until 18. November 2016
CONTACT Conference information www.LOCA-conference.com
Venue BMW Welt Am Olympiapark 1 80809 Munich
Time Wednesday, 15th February 2017 I BMW Welt 9 am – 6:30 pm, panel sessions & exhibition 8 pm – 11 pm, evening event Thursday, 16th February 2017 I LOCA Live at Partners 10 am – 6 pm, tours & workshops
Journey www.bmw-welt.com/travel
LOCA Conference Europe Sponsoring & Conference
