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GUIDE LOCATION TECHNOLOGY, MARKETING & SERVICE Connecting the real and online worlds IT- and Marketing-Solutions in RETAIL & Logistics 12-13 April 2018, BMW Welt Munich European conference hosted by international Location Based Marketing Association

LOCA Conference 2018 Introduction

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Page 1: LOCA Conference 2018 Introduction

GUIDE

LOCATION TECHNOLOGY, MARKETING & SERVICE

Connecting the real and online worlds IT- and Marketing-Solutions in RETAIL & Logistics

12-13 April 2018, BMW Welt Munich

European conference hosted by international Location Based Marketing Association

Page 2: LOCA Conference 2018 Introduction

Retail, logistics, travel & aviation – these are the industries which are currently focusing on location-based technologies and services. This intersection is where the LOCA conference is happening. It gives all stakeholders the possibility to exchange their experiences and the chance to learn from other industries. This cross-industry approach makes LOCA to a worldwide unique event.

Video of LOCA Conference 15th and 16th February 2017

Page 3: LOCA Conference 2018 Introduction

RetailLoco in Atlanta is a one day event that will deliver insights and trends on the latest mobile and location-based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, and more.

The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. 850 members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers and wireless companies.

www.retaillo.cowww.thelbma.org

Global: http://www.thelbma.com

Members LBMA:

SUPPORTER

GFM NACHRICHTEN I Publisher

Compendium This compendium is publishedsemi-annual. Companies displaydifferent solutions. This magazine(10.000 copies) is being publishedup to 6 months in print and offlinechannels. It as well is available ondifferent trade shows. Ads withother publishers improvecoverage.

www.gfm-nachrichten.de

Last version ePaper:https://issuu.com/gfm-nachrichten/docs/kompendium-location-epaper

Page 4: LOCA Conference 2018 Introduction

DACH International

350 2017

Attendees: 2018 550CEO

„Great conference. Great inputabout location options. I enjoyed myvisit to Germany. “Magnus Melander, Sweden

FACTS

Marketing Manager Business / Sales Manager

71%Visitor DACH

2017 29%International Attendees

Page 5: LOCA Conference 2018 Introduction

TOPICSProgram topicsApril 12-13, 2018

Location Technology, Marketing &

Services

Supply & Logistics

Management

Connect eCommerce

POS

LOCAL Search

Tracking & Navigation

PaymentSolutions

DataPrivacy

Beacons / Sensor

etc.

MarketingOptions

Smart Cities

POI

RETAIL Solutions

In IT

Page 6: LOCA Conference 2018 Introduction

12 - 13DAY 1BMW WeltApril 12, 2018

DAY 2LOCA Live at PartnersApril 13, 2018all tours will be reached with our provided car shuttle service

Tour B to Microsoft OFFICE with partner

Tour CRetail I LogIstikINNOVATION (ADVANTECH 2017)

Tour D

Tour A (PAYBACK I REAL MARKT 2017)

Tour E

Page 7: LOCA Conference 2018 Introduction

DAY 1 I BMW Welt DAY IConference-AgendaApril 12, 2018

The international conference on location technology and services provides the possibility of global exchange for all stakeholders in the ecosystem. Established as an event in 2012 in North America (Chicago) und Asia (Singapore), the LOCA conference Europe is the strongest meeting magnet in Munich.

BE A PART

Call for Interest

20-11-17

Location Service & Technology ConferenceRetail, Logistics and Travel/Aviation

BMW Welt Conference Centre

Page 8: LOCA Conference 2018 Introduction

DAY 2 I LOCA Live at Partners DAY II

The 2nd day of the LOCA Conference is organized and held at three different partners companies.

The tour at each partner is about 2 hours long and takes place 3 time a day.

Between each tour there will be a shuttle service that brings you to your next tour.

AgendaApril 13, 2018

3-4 Tour-

SessionsLOCA Live

Key-Partner

Page 9: LOCA Conference 2018 Introduction

EUROPE & DACHBeste digitale Location Kampagne und Lösung unterEinsatz von technologien. Innovative Ideen im EinsatzWarenwirtschaft, Store-Konzepte, Enterprise-Solutions und der Kundendialog werdenbewertet.

SPONSOR

IT

Best of digital LOCATION Technology, Marketing and Service

Martin WildMedia Saturn Holding

Belinda BelgerMigrosGenossenschaft

Marco PannickeCHEP Deutschland

The Jury

NightSpeaker Dinner I Night Event Award

Speaker Dinner

The LOCA night event start earlyin the evening with the dinnerand exclusive speaker, afterwards, the party will start, with an American lifestyle pubatmosphere, and the „Digital Location Heroes“ awards will begiven.

Page 10: LOCA Conference 2018 Introduction

Focus Communication

LOCA addresses 950 journalists, who are using the medium GFM Nachrichten as a preferredinformation source. Together with speakers and sponsors, we deliver edited content. Theyare actively supported in communicating their topics by press articles, online newsletters and by expert articles for print and online written by GFM Nachrichten.

Print: 66,000 readers

Online: 19,400 readers

LOCA-Sponsor in GFM NACHRICHTEN I Kompendium

09.01.2017 LOCA-special-issue with articles (incl. Small until BIG sponsoring packages)

PRESENCE

+15% ATTENTION

Extract of published articles about LOCAThe media-, brand-, retail-

, IT-, and mobile-industry is broadly informing you on subject areas like mobile business, digital commerce and location service and technology

Page 11: LOCA Conference 2018 Introduction

VIP Ticket

Early Bird Ticket

690 EUR*incl. LOCA Live

4.500 EUR*

17.500 -15.000 EUR*

890 EUR*incl. LOCA Live

• 30 min. opening keynote, plus panel speakerplacement

• 20 min. speakerslot at LOCA Live

• Your logo on the Webseite and print

• Your logo at thenetworking area

• 20 tickets for theconference

• 10 tickets for the eveningevent

• Lounge networking spacefor you and yourcustomers, 20 sqm

• Newsletter advertising• 2 pages print ad/

advertorial at LOCA specialissue

• Logo sponsoring of onepanel

• List of attendees of theconference with contactdetails

• Your logo on the Webseite• Your logo at the networking area• Lounge networking space for you and

your customers, 6 sqm• 1/2 side Print ad / advertorial in GFM

Nachrichten Kompendium

*Please notice: All service read at sponsor registerfactsheet

Regular Ticket

990 EUR*incl. LOCA Live & Night Events I Dinner

70 EUR*(only 2nd day)

LOCA Live Ticket

2-Day Sponsoring

Partner-Sponsoring(+LOCA live day)

Wall-CoffeeSponsoring

6.500 EUR*

TicketsApril 12th & 13th 2018

SponsoringLOCA Conference 2018

Speakers DinnerSponsoring

7.500 EUR*

2.800 EUR*

1-Day Sponsoring BMW Welt

Page 12: LOCA Conference 2018 Introduction

BOARD

CARSTEN SZAMEITATRegion Director LBMA DACH

ASIF KHANPresident & Founder LBMA Global

CHRISTIAN GEISSENDÖRFERCEO & Founder Yoose

MICHAEL EICHHORNDirector Digital PoS and PAY, PAYBACK GmbH

MAGNUS MELANDERWBIRD AB, Evothing, Square Publishing & M2M Forum

DR. KATHRIN SCHÜRMANNLawyer, SchürmannWolschendorf Dreyer Rechtsanwälte

THOMAS HINTERLEITHNERCEO, LOC-Place

ErdingGER

TorontoCA

SingapurSG

MunichGER

StockholmSE

BerlinGER

ViennaAT

Page 13: LOCA Conference 2018 Introduction

Asif KhanPresident LBMALOCA Conference Atlanta

Carsten Szameitat Chairman LBMA [email protected]

Eveylne Schmid [email protected]

Location Based Marketing Assiocation (LBMA)Conference & award holders

Coordination-Team:

Angelique SzameitatEvent Executive & [email protected]. +49 (0)8122 - 955 625

Joel PätkauEvent [email protected]. +49 (0)8122 - 955 625

Maximilian FeiglCommunication & Advertorials GFM Nachrichten [email protected]. +49 (0)8122 - 955 625

Please notice:Call for PaperI Interest: until November 30th 2017

CONTACTConference informationwww.loca-conference.com

VenueBMW WeltAm Olympiapark 180809 Munich

TimeThursday, April 12th 2018 I BMW Welt9 am – 6:30 pm, panel sessions & exhibition8 pm – 11 pm, evening event

Friday, April 13th 2018 I LOCA Live at Partners10 am – 6 pm, tours & workshops

Journeywww.bmw-welt.com/travel

LOCA Conference Europe Sponsoring & Conference

Vanessa [email protected]. +49 (0)8122 - 955 625