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How To Participate
June 7th 2010
Employees = Brand Ambassadors
“We have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates.”
• Establish relationships with candidates• Highlight specific jobs
Why is using social media important for recruiting?
Blogging Statistics
• 77% of active Internet Users read blogs
• Average age 37
• 69% of members make less than $60k
• 63% College or Grad School educated
• 45% Male / 55% Female
Keys to Maximizing Blogging EffortsBlogging can boost Search Engine rankings for job postings
How to Maximize • Address concerns or common questions from potential candidates
• Build relationships with Candidates
• Post jobs
• Share industry news
• Link to media coverage (topics that interest Nurses)
• Link to PSA’s other social media platforms
• 40 million+ users
• Average age 31
• 51% of members make more than $60k
• 55% College or Grad School educated
• 47% Male / 53% Female
Concerns with using Twitter
• My daily schedule is full. How do I have enough time to use twitter?
• Who will follow me on The Twitter?
Keys to Maximizing Twitter
• Be a “real person” reflecting a real voice and authenticity
• Share valuable information for candidates & potential candidates
• Last and least - link to your job postings
Our Company Twitter
How can I Find Potential candidates
on Twitter?
TheCoffeeKlatch
• 50 million+ users
• Average age 40+
• 68% of members make more than $60k
• 80% College or Grad School educated
• 54% Male / 46% Female
Keys to Maximizing Linkedin
• Use LinkedIn Applications for branding & sharing
• Search for nurses on site, send emails, & add contacts
• Post job openings thru instant update portal on your profile page
• Link back to PSA’s Website/Careers Page
Linked In Page
• 300 million+ users
• Average age 27
• 58% of members make more than $60k
• 43% College or Grad School educated
• 46% Male / 54% Female
Keys to Maximizing Facebook
Fan Pages:
• Create a professional profile page with a photo (ex:PSA recruiter for Florida)
• Engage with Fans, ask questions, and remember to be professional
• Post “updates” on Fans Page about open positions in your area
• Link back to PSA’s Corporate Website/Careers Page from your personal professional profile page
Facebook Fan Page
Choose Your Method
Most Important: Be Human
In Social Media, people want to interact with Humans
Not Buildings or a Logos…..so use your picture as
Your personal profile picture
