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How can you use "Social Media" to attract, engage and hire top-quality talent for your company? In this edition of TalentTalk we explore some of the most popular social media outlets and how they can be used to impact your recruiting strategy.
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Cytiva Software, Inc.
“Recruiting 2.0 – Social Media and Recruiting”
Hosted By: David FreemanTalent Management Solutions ConsultantCytiva Software Inc.
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Recorded Webinarwww.sonicrecruit.com/company/events.htm
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“Recruiting 2.0 – Social Media and Recruiting”
Which resources are available and which are most effective
How industry leaders are tapping into new technologies
How to track the results of your “grass roots’ campaign
“Recruiting 2.0 – Social Media and Recruiting”
Why use social media as part of your recruiting strategy?• Helps build your employment brand• Allows you to engage applicants that would
otherwise be unavailable• Potential cost savings vs. traditional recruitment
media• Quality of hire vs. quantity of applicants• Use of social media on the rise for most
demographics
“Recruiting 2.0 – Social Media and Recruiting”
Statistics by Accenture
“Recruiting 2.0 – Social Media and Recruiting”
Twitter is the fastest growing social media site. It has already surpassed 7.1 unique visitors since this survey
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
Which resources are available and which are most effective
How industry leaders are tapping into new technologies
How to track the results of your “grass roots’ campaign
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
Why YouTube? (www.youtube.com)• Multiple uses for embedded video
• Career Site• Facebook/Myspace Pages• Job Ads
• Incredible amount of traffic• 80MM unique visitors monthly
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
Facebook (www.facebook.com)• Quickly becoming the #1 social media site• Large number of apps dedicated to jobs• Relationship with CareerBuilder provides
additional opportunity to tap the community• Easy to manage advertising campaigns • Easy to update: more updates = more interaction
with your target audience (TweetDeck)
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
Twitter (www.twitter.com)• Fastest growing social media site – the Obama
factor• Information moves very quickly across masses of
people• Easy to update: more updates = more interaction
with your target audience (TweetDeck)
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
www.tweetdeck.com
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Identify your target audience• Choose the correct social media outlets
based on your audience and hiring needs• Create a branded company profile –
recruitment brand
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Build your community • Start by inviting employees to your network• Invite applicants from database • Encourage new visitors to your site to join
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Identify and assign a resource(s) to manage your initiatives• Important to interact with the community• Keep pages up-to-date and fresh• Provide interesting, “real” updates/posts• Keep the camera rolling (official photographer)
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Make sure URL’s in postings are traceable• Source specific URL from your ATS• Understand search functionality and make posts search
friendly • http://search.twitter.com/operators
• Tie into your ATS when possible
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Use an application to help you manage your social media initiative • TweetDeck• Facebook app for Twitter• Many others, ask around
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Don’t expect immediate results!• A few hours to setup • Seconds to make a post• Longer to build relationships – be patient
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Track your results• Number of “friends”, “followers”, etc• Number of applicants per source• Number of hires per source• Custom URL’s to track source• Google Analytics
“Recruiting 2.0 – Social Media and Recruiting”
Building a successful social media campaign
• Google Analytics (www.google.com/analytics)
• Free Service• Easy to embed on your site• Allows you to monitor traffic • Additional benefits to the recruiting process
“Recruiting 2.0 – Social Media and Recruiting”
“Recruiting 2.0 – Social Media and Recruiting”
Which resources are available and which are most effective
How industry leaders are tapping into new technologies
How to track the results of your “grass roots’ campaign
Cytiva’s Free Webinar series
• Communicating Your Employment Brand• Career Center 101• Rethinking Your Recruiting Metrics for a Down
Economy• Tips and Tricks for Effective E-Recruiting• Talent Acquisition Systems: Building a Strong
Business CaseVisit: www.sonicperform.com/company/events.htm
Win A Kindle At SHRM in New Orleans
• Booth 2121 Follow Us
• Twitter : https://twitter.com/Cytiva• Facebook: http://tinyurl.com/kt4qut
“Recruiting 2.0 – Social Media and Recruiting”
Cytiva Software Inc. offers a wide variety of products and services to help you get the most out of your recruiting efforts.
Talent Acquisition System• Custom career sites• Employee referral management• Career agents• Ad posting and tracking • Manager self-service• Contact management/Outlook integration• EEO/OFCCP compliance• Vendor Management Module• Onboarding Module• Hourly Recruiting System
Consulting SonicPerform Performance Management SystemTo learn more contact: David FreemanTalent Management Solutions Consultant877-775-0888www.sonicrecruit.com
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