Launching your brand in Greater China

Launching your brand in Greater China

http://www.hilmannreinier.com/

CONFIDENTIAL - DO NOT DISSEMINATE. The Hilmann Reinier Brands Asia Licensee Presentation contains

confidential information and is shared only with the understanding that you will not share its contents or ideas with

third parties without the express written consent of Hilmann Reinier Brands Asia Ltd.

Hilmann Reinier Brands Asia Ltd, 9/F, Hong Kong Jewellery Building, 178-180 Queen’s Road Central, Hong Kong SAR,

China. Tel: +852 399 69312, Fax: +852 30109805, Email: [email protected], Web: www.hilmannreinier.com

What did we start?

• We unintentionally started a luxury coffee brand in Hong

Kong


mailto:[email protected]






What did we start?

• We started a brand from nothing without bank loans,

Chinese partners, consultants, advertising agencies etc








What did we start?

• Having no capital to launch the brand taught us a lot about

what you needed and what you could do without








What did we start?

• We were lucky, our brand got listed in Hong Kong’s largest

supermarket chain within 18 months








What did we start?

• It’s still there. And we are expanding into other chains

and countries; bit by bit








What makes us unique?

• We made it a point of duty to expose fakes, counterfeits,

disrupt the status quo and be different









• We made a lot of friends…..and a lot of enemies along the way









• Our friends asked us to do the same for their brands……and

we did









• We became good at what we did and within 3 years, we

turned from a luxury coffee company to a brand holding

company








What is our brand strategy?

• Our brand strategy is unconventional; first we list a

brand in a Hong Kong brick-and-mortar store then…….









• We project the brand into Greater China via mobile

ecommerce while transacting in Hong Kong therefore……









• We enjoy the protection, rule of law, low taxes, international

exposure of Hong Kong while exploiting the huge consumer market in Greater China………









• And most importantly, we avoid currency conversion and

exchange control problems which come with dealing in

RMB









• In addition, we learnt a few secrets on brand projection in

Hong Kong and China when we bootstrapped our first brand

with no capital








What are we good at?

• Supermarket listings and developing an eye for what

works……..and what doesn’t. We do things ourselves and not

through third parties









• We developed the right relationships with the right supermarket buyers…..only

after working with the wrong ones









• We are good at NOT pretending to be an advertising or

branding company









• We are good at taking your product(s) and putting it into

the hands of your targeted consumer








What have we done so far?

• We started in May 2012 and got our first brand listed in

December 2013









• By December 2014, we listed 10 different SKUs………









• ……and currently manage several international tea,

coffee, chocolate and alcohol brands








What brands do we hold?

• Red Stripe beer is our biggest global brand under licence in

Greater China









• We control the Lily Kerridge Jamaica Blue Mountain coffee

brand in 67 countries









• Our holdings include an Italian coffee brand, an Indian tea brand, a South African tea

brand and a few others








What can we do for you?

• If we take your brand, we will list it in Hong Kong’s largest

supermarket chain…….









• If we don’t, the deal is off and shake hands parting ways as

friends









• If we succeed and establish your brand in a brick-and-

mortar store…..









• …..we will open an e-store on China’s WeChat; the world’s

largest messaging app









• The store will have access to 468 million users and accept 4.54 billion RMB bank cards









• Then we will build your brand one campaign at a time








What will it cost you?

• We only ask for three things in return and we will do and pay

for the rest…..









1. Exclusivity for Greater China, Macau SAR and Hong Kong

SAR for 3 years









2. The right of first refusal for exclusivity in any other

ASEAN member state









3. The right to purchase your product(s) at a low unit cost








What next?

• Send us free samples of your products and we will pay for

the freight








What next?

• We will be able to tell you within 3 weeks if we are

confident of getting it listed in a supermarket








What next?

• If we are confident we can list your product, offer us the

exclusivity and take it away if we do not deliver in 6 months.








What next?

• Contact us for more information








What next?

• Launching your brand in China is easy when we do it. GIVE US

A CALL NOW



Marketing

Launching your brand in Greater China