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The Brand Identity empowers and supports the graphic design industry
We write articles, deliver news, create content, design products and collaborate with designers and brands to inspire and inform creativity through graphic design
Since launching in 2014, our audience on Instagram has grown to over 480,000, establishing The Brand Identity as a leading platform and resource for the graphic design industry.
We have become known for our signature style of sharing three images of each feature, increasing the visibility and clarity of the content.
@thebrandidentity
Launched in 2015 shortly after our Instagram account, our website has grown to attract over 220,000 page views in a monthly period, and continues to grow rapidly in- line with our social media following.
Our website is packed full of graphic design-related projects, interviews, news and products that inspire and inform the graphic design industry on a day-to-day basis.
the-brandidentity.com
We publish a series of books that showcase the unused and unseen ideas, concepts, mockups and sketches that are created during the branding process. The books have included work from Collins, DIA, Ragged Edge and many more.
Both The Process and The Process Two sold out within hours of their launch on our website and have been stocked in renowned design stores Counter-Print and do you read me.
The Process Three released in August 2020 and features world-renowned work for Squarespace, Nike, Yoko Ono and many more.
The Process books
We create new and engaging products in collaboration with designers, studios and brands.
In the autumn of 2019, we combined with German art director Maurice Másson to launch THE TEMPLATES, a collection of customisable imagery created to showcase artwork in a realistic environment.
Available to purchase through our online shop, THE TEMPLATES have so far been used by over 1,000 designers and studios including Pentagram, Mother London and Google Creative Lab.
Collaborations
What is our reach?
Instagram 484k 1m+
150k+
10k+
Followers Impressions per week
Reach per week
New followers per month
SOURCEInstagram Insights & Social Blade, September 2020
What is our reach?
Website
Page views per month Average visit duration (mins)
Device
SOURCEGoogle Analytics, September 2020
270k+ 3.5
Desktop
Mobile
81%
19%
What is our reach?
Age range
Gender
Who are our audience?
SOURCEInstagram Insights, September 2020
18-34
Male
35+
Female
69%
31%
53%
47%
What is our reach?
A diverse global reach
North America22.5%
Europe53%
Oceania7.5%
Africa1.5%
Asia12.5%
South America3%
Global audience by continent
SOURCEGoogle Analytics, September 2020
What is our reach?
Impact of an Instagram feature
HelloMe 25
11
2
18
1154
382
516
532
SDG Oslo
Only
M35
Company Followers gained before (7 days) Followers gained after (3 days)
SOURCESocial Blade, March-September 2020
Berlin-based creative studio
Oslo-based design agency
Manchester-based branding agency
Sydney-based design consultancy
What is our reach?
“It’s gone very well. Total submissions last year were about 400. This year we are on 650 and counting, approximately
150 in the last 48 hours. It worked!”
Danny McNeil, founder of TM Studio, on submissions for Fedrigoni 366, 48 hours after a feature on The Brand Identity
How can we work together?
Sponsored content
Commission us to create content about your product in the form of an article, interview and/or social media posts. Bespoke packages can be developed to suit your product and can include newsletter implementation and display advertising on our website.
How can we work together?
How can we work together?
Partnership Partner with us to bring your message to life through branded content created by The Brand Identity. This could be anything from a digital campaign to a book or a product. We will work together with you to create content that fulfils your requirements and resonates with our global audience.
Sponsorship Across our platforms, we generate our own regular content such as interviews, books, collaborative projects with designers and more. You can support the creation of content like this through a prominent credit across all deliverables, making sure your brand is visible to our global audience.
How can we work together?
Social media curation and management
Using our expertise in the field, we can manage and create content for your Instagram account to help raise awareness of your brand and grow your following.This can be in the form of initial asset creation followed by a handover alongside a guideline document or full Instagram account management.
How can we work together?
Our partners and collaborators include:
For more information regarding our advertising opportunities and rates, please contact:
Elliott Moody [email protected]
