Media KitMedia Kit

In this day in age, and largely due to the great competencies that exist amongbusiness sectors, having an innovative, high- quality marketing campaign is vitalto stand out among your competitors. LA_EME provides a unique marketingexperience to advertise your company in strategically placed locations toreach your target audience among the Hispanic market. An effective corporatebranding experience transmits your companyʼs values, philosophy, image andproducts or services. Using this type of advertising permits that those who viewyour branding campaign will immediately recognize your company. This will alsoprovide you increased notoriety and originality in the market.In the following pages, you will be able to read in more detail how, exactly,we accomplish this.

Donʼt think about it twice. Attract attention, gain new clients and successfullyreach your corporate objectives by using our unique marketing service andphilosophy to reach the Hispanic community living in the United State

LA_EME is a subdivision of Pixel Graphics, an agency specialized in the creationand implementation of the graphic design for your corporate image.LA_EME offers an alternative to the traditional corporate marketing forcompanies who want to reach this target market – and want to approach it in themost unique and effective of ways.The LA_EME team is dynamic and full of a great creative potential as well as aserious dedication and capacity for work.Our creative team analyzes each characteristic and requirement to determine yourtarget audience, keeping in mind a series of guidelines that will help reach yourobjectives.Our structure allows us to offer you an integral service from our headquarters inMiami, Florida – serving Hispanic markets in the United States.Our MissionTo create a channel of communication to effectively reach the Hispanic marketeffectively, providing our clients with real results against their corporate objectives.Our VisionTo become leaders in the alternative media of electronic marketing andcommunications in the Hispanic market living in the United States.

Who We Are:Who We Are:

LA_EME a subdivision of Pixel Graphics, is a graphic designand communications agency with more than ten years experiencein developing campaigns for multinationals as well as small andmedium sized companies – for the Hispanic market.We possess a profound comprehension of the Hispanic market,the importance of Hispanics in the United States and we knowwhat motivates this consumer to purchase products and becomeloyal to a brand.Throughout these ten years, we have developed over 1,000 local,national and international projects, delivering the highest qualityproduct possible and effective campaigns all submitted beforedeadline.

Reasons to BelieveReasons to Believe

®

G L A S S

We have designed a unique dynamic digital signage that has thecapacity to display 20-seconds marketing spots regarding yourproducts and services.These spots will be displayed on LCDtelevisions located in strategically selected points of interest suchas select restaurants, bars, gyms, etc. throughout Miami-Dade,Broward and Palm Beach counties in Florida. These geographicareas have been pre-selected based on careful study, as they arecenters of interest for the Hispanic community living in the United States.Moreover, this system has the capacity to transmit sportsresults, weather and news without intervening or pausing youradvertising spots. This service offers a unique and innovativedirect access to your target market.And best of all – you are in control. Your spots are transmitted ata variety of points of interest at the same time but each location isindependent from the other and can be controlled or monitoredvia Internet.

The ProductThe Product

System LAEME VIZION TVHow it Works :How it Works :

Internet Connection

Player

NETWORK MANAGER

The following bullet points contain some of the benefits that youwill experience and enjoy by using our unique and innovativeservice for the promotion of your company:

Electronic media receives ten (10) times more visual contactthan traditional outlets;

Experience greater brand recognition than traditional formsof marketing; Increase your sales;Promote your products and services effectively;

Reduce or eliminate printing and distribution costs associatedwith traditional media;

Control and monitor in real time your advertising spots beingshown at select locations via the Internet;

Advertising will be seen during at least two hours withoutcommercial interruptions;

The message is personalized and based on your needs;

The Bene�tsThe Bene�ts

Higher probability of increased sales and that customers willpurchase the products advertised;

The advertising reaches your target market directly(Hispanics);

Since this form of advertising is innovative, it provides aconnection between your brand and your potential client.This provides you with a competitive advantage overtraditional media and allows for a unique, direct andinteractive relationship with your potential client;

The contents of these advertising spots can be controlled viaInternet. Each location where your spots are shown isindependent and you can decide when, how and where youwant to be. This will allow you to be in constant control of thishighly innovative technology;

Your branding will be present during highly viewed televisionevents, allowing you to reach your target audience in a uniqueway. You can also take advantage of the audience that thesetypes of television events gather by placing your brandingduring the most-watched television moments (i.e. sportingevents, concerts and more).

The Bene�tsThe Bene�ts

AudienceAudience• The estimated Hispanic population of the United States is50,477,594 (as of March 2011), making people of Hispanic originthe nation's largest ethnic or race minority.• 1 in 6 Americans is now a Hispanic.• Hispanic kids make up 23% of the 17 & under U.S. population(over 17 million). This is a 39% increase in 10 years.• Every 30 seconds, a Hispanic turns 18 years old.• More than half of the growth in the total U.S. population between2000 and 2010 was because of the increase in the Hispanicpopulation. Between 2000 and 2010, the Hispanic populationgrew by 43 percent, rising from 35.3 million in 2000 to 50.5million in 2010.• The rise in the Hispanic population accounted for more than halfof the 27.3 million increase in the total U.S. population. By 2010,Hispanics comprised 16 percent of the total U.S. population of308.7 million.• The projected Hispanic population of the United States will be132.8 million by July 1, 2050. According to this projection,Hispanics will constitute 30 percent of the nation's population.Why Use LA_EME to Reach This Market?As a Hispanic agency, we recognize the importance ofcommunicating in our language – Spanish. Moreover, werecognize the impact of communicating marketing and advertisingof your products and services, in our language. LA_EMEpossesses great knowledge on how to reach Hispanics living in theUnited States. For this reason, we are present in locations wherethe Hispanic community feels culturally identified such as Latinrestaurants, supermarkets, bars, consulates, etc.

Miami-Dade

Broward

Palm BeachOur NetworkOur NetworkWe use the necessary technology and human resources to helpyou reach your objectives. We make sure that these brandingexperiences are attractive but are mainly effective for the reputationof your products and services.

The locations are strategically selected based on the criteria ofethnicity (Hispanic community), location and client traffic. Thispositioning in the market gives you the advantage of using aunique and alternative outlet that works for your company.Furthermore, this alternative media outlet places your companyʼsadvertising directly in the hands of your potential clients – a greatadvantage over your competition. Due to this interactive experience,your companyʼs branding is directed at your target audiencein a unique way, varying greatly from traditional forms of advertising– making you a leader in your market.

Average hours of operation per location 12

Average number of minutes of operation per day per location 720

Average number of seconds of operation per day per location 43,200

Number of seconds allowed per advertising spot 20

Total number of spots available per day C 2,160

Maximum number of customers per location (unit) 15

Minimum number of exposures per customer per location per day 144

Ciclo de expocicion de su pauta en minutos 5

Minimum number of exposures per customer per month 4,320

High Tra�c ata Low Cost

High Tra�c ata Low Cost

The average number of hours in which most businesses are openare approximately 12 hours a day. This means that there is a totalof 43,200 seconds available each day to place your advertising.By dividing this time among 15 clients per location, with a displaytime of 20 seconds per spot, where each client receives a minimum

of 4,320 spot displays per month.Each client will appear every five minutes, 144 times a day per

location, 3,600 times a month per location.

vladimir.buitrago@lamls.net3031 SW 129 WAY, Miramar, Fl 33027786.219.6693 786.564.1744

www.laemeadvertising.com

ContactContact