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All rights reserved. 2016
Every Company is a
Storytelling Company
Author, “Stop Boring Me!”℠
Keepingithuman.com
@kathyklotzguest (Twitter)
@klotzguest (Instagram)
All rights reserved. 2016K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
Storytelling is meaning
K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
Reality
Every 2 years, data doubles
Brain scans visuals faster than text
Feeling first, than we rationalize
Stories remembered 22X than facts
Create meaning, not just data
K e e p i n g i t h u m a n . c o m
All rights reserved. 2016All rights reserved. 2016
All rights reserved. 2016
Random ‘Facts of Violence’
K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
Not about the transaction
All rights reserved. 2016 @kathyklotzguest
Hope
How will you make professional and personal lives better?
K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
Story Drives Visuals
What’s
YOUR
Story?
K e e p i n g i t h u m a n . c o m
What Matters
All rights reserved. 2016 @kathyklotzguestK e e p i n g i t h u m a n . c o m
Shared Experiences
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K e e p i n g i t h u m a n . c o m
The ‘We’
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K e e p i n g i t h u m a n . c o m
Empathy
@kathyklotzguestAll rights reserved. 2016K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
Playfulness
K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
All rights reserved. Kathy Klotz-Guest. 2016K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
Collaborative Storytelling
All rights reserved. 2016K e e p i n g i t h u m a n . c o m
@kathyklotzguest
Make Your Partner Look Good
All rights reserved. 2016 @kathyklotzguestK e e p i n g i t h u m a n . c o m
You ARE a Storytelling Company
Story
Empathy & Hope
Playfulness
Create the ‘We’
Make Others Look Good
Collaborate
All rights reserved. 2016
K e e p i n g i t h u m a n . c o m
All rights reserved. 2016
K e e p i n g i t h u m a n . c o m
Be a Dopamine Dealer
All rights reserved. 2016K e e p i n g i t h u m a n . c o m
You are not boring.
So your content shouldn’t be.
Kathy [email protected]@kathyklotzguest
Keeping In Touch!
K e e p i n g i t h u m a n . c o m
Thank You!
All rights reserved. 2016
All rights reserved. 2016
K e e p i n g i t h u m a n . c o m
One Final Thing… Hold up your sign!
#myVSI
@kathyklotzguest
@ViStoInst
#Stopboringmebook