Kandu Beta Exploration Groups

Report of Key Findings

Background and Objectives

Kandu inspires people to be creators of digital media – giving children (and adults alike) the ability to design and build games, apps and software, without any coding experience.

The start-up commissioned Sachs Insights to conduct focus groups among 5th, 6th, and 7th graders.

A final round of research was performed to get a conclusive read on the overall concept and usability of Kandu, as well as understanding key language for how to market Kandu and identify additional features before launch.

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MethodologyA total of four, 90 minute focus groups were conducted in February 2014 in New York City.

Our approach

A week prior to the group, kids downloaded the beta app to create games and art. They videotaped their experiences with their parents

They shared their “Kandus” with each other in the room and described their experience with the concept and ease of use

They co-created ways that they would like Kandu to be expanded, enhanced, and shared

Key Takeaways

Kandu is a fun tool that enables creativity, self-expression, exploration and learning

Across ages and genders, kids feel Kandu is “for them”

Kandu is unique compared to other programs as it makes coding easy and accessible

Kids are surprised at the high production value of what they create and envision future possibilities

Kids want to share and publish their Kandus for recognition, inspiration, and community

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