James Armstrong's Professional Design Portfolio

James Armstrong PROFESSIONAL DESIGN PORTFOLIO

iJames Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016

Contact details The following pages are examples of James Armstrong’s visual style, prepared for different clients, industries and communication goals.

To review James’s professional experience, or for a proposal that addresses a specific project need, please contact:

Contact James Armstrong

Studio name Surveillance

Address Suite 13, 17 Thurlow Street, Redfern NSW 2016

Company website www.surveillance.net.au

Phone +61 408 992 800

Email [email protected]

http://www.surveillance.net.au

mailto:james%40surveillance.net.au?subject=Question/feedback%20about%20your%20submission

1James Armstrong +61 408 992 800 Professional Portfolio Confidential information. © James Armstrong 2016

Private Health Insurance Ombudsman Annual Report 2011–12 2

Private Health Insurance Ombudsman Annual Report 2013–14 4

Brand Australia tourism marketing booklet 6

Voice Coach training booklet 8

Screen NSW Annual Report 2011–12 10

SILQ sales collateral 11

Qantas Employee Orientation Guide 12

Independent Hospital Pricing Authority Annual Report 2013–14 15

Intelligent Investor consumer magazine 17

Levi’s In-store retail posters 18

Qantas WebRoster product launch campaign 19

Bathe product range brochures 21

Boronia Capital fund reports 22

A Bottle Of consumer water labels 23

Big Rock Wines wine labels 24

Qantas Horizons corporate newsletter 26

Misc. Websites 27

Portfolio examples[ Visuals of past projects illustrating style and experience ]


AUSTRALIANGOVERNMENT

Portfolio visuals

PrivatE HEaltH iNsuraNCE oMBuDsMaN aNNual rEPort 2011–12

■■ ‘Class 3’ annual report (plays a reporting and marketing communication role)

■■ Consumer-driven concept portraying the diversity of Australian society

■■ 96-page B5■■ Companion 32-page A4 State of the Health Fund Report was

also produced (complementary design).



Portfolio visuals

PrivatE HEaltH iNsuraNCE oMBuDsMaN aNNual rEPort 2013–14

■■ ‘Class 3’ annual report■■ Consumer-driven concept ■■ 96-page B5■■ Demonstrates how one concept can

be executed different ways over time (since 2012).





Portfolio visuals

BraND australia tourisM MarKEtiNG BooKlEt

■■ A high-value gift booklet given to brand ambassadors and key influencers

■■ Raw content was drawn from a Powerpoint presentation but recast visually with dramatic typography and engaging imagery

■■ Conceptually explores what being ‘Australian’ means (beyond tourism industry clichés), telling the ‘brand story’ of Australia.



Portfolio visuals

voiCE CoaCH traiNiNG BooKlEt

■■ 84-page training booklet for Voice Coach■■ Design, layout, diagrams, imagery and

typography added a human touch to educational/academic material

■■ Design built around the core brand colour■■ Industry creative award.

AWARDWIN


AWARDWIN


Portfolio visuals

sCrEEN NsW aNNual rEPort 2011–12

■■ 56-page A4■■ Detailed production appendices.

STATEGOVERNMENT


Portfolio visuals

silQ salEs CollatEral

■■ Suite of sales material for SILQ Software for barristers

■■ Integrated copywriting and design.


Portfolio visuals

QaNtas EMPloYEE oriENtatioN GuiDE

■■ A high-value booklet given to all Qantas employees■■ An orientation on the Group’s history, strategies, methods,

values and corporate structure■■ The internal communications implementation of a full rebrand■■ 60-page, 5-colour, 100% recycled■■ Industry creative awards.

AWARDWIN


AWARDWIN


AWARDWIN


Portfolio visuals

iNDEPENDENt HosPital PriCiNG autHoritY aNNual rEPort 2013–14

■■ Design built around IHPA’s brand colours, icons and information graphics

■■ 120-page B5.




Portfolio visuals

iNtElliGENt iNvEstor CoNsuMEr MaGaZiNE

■■ Direct mail designed to resemble a consumer investment magazine for The Intelligent Investor

■■ Engaging content and layout■■ Customised content achieved

using data-merging.

AWARDWIN


Portfolio visuals

lEvi’s iN-storE rEtail PostErs

■■ Campaign for ‘worn-in look’ (distressed) jeans■■ Strong visual ideas that work as campaigns ■■ Point-of-sale and magazines■■ Industry creative awards.


Portfolio visuals

QaNtas WEBrostEr ProDuCt lauNCH CaMPaiGN

■■ New web rostering system for Qantas■■ Logo design and multi-channel, print and online awareness/launch campaign ■■ Concepts focus on end-user benefits■■ Industry creative award.

AWARDWIN


AWARDWIN


Portfolio visuals

BatHE ProDuCt raNGE BroCHurEs

■■ Product range brochures for Bathe■■ Designer aesthetics complement the information

design■■ A single branded look-and-feel extending over 15

small and large brochures■■ Industry creative award.

AWARDWIN


Portfolio visuals

BoroNia CaPital fuND rEPorts

■■ A suite of fund performance reports and fund marketing documents

■■ Financial concepts and presentation of data■■ Strongly branded.

AWARDWIN


Portfolio visuals

a BottlE of CoNsuMEr WatEr laBEls

■■ New product launch for a high-concept consumer water

■■ Unique designs created to help stand out in a cluttered beverage category

■■ Industry creative award.


Portfolio visuals

BiG roCK WiNEs WiNE laBEls

■■ New product launch for a boutique wine maker■■ Unique designs for a cluttered category■■ Each label illustrates a key event from the vineyard for that year

— a 'brand story' is built over many vintages■■ Design, illustration and copywriting.


AWARDWIN


Portfolio visuals

QaNtas HoriZoNs CorPoratE NEWslEttEr

■■ Designed and produced as quarterly and monthly for Qantas Airport Services

■■ Information-rich, needing thoughtful layout■■ Industry creative award.


Portfolio visuals

MisC. WEBsitEs

■■ Business-to-business, wholesale/retail and consumer product websites

■■ Interlinked, multi-page sites with interactive ‘Flash’ elements and subscriber functions

■■ HTML-, CSS- and PHP-based web development.


Surveillance | Suite 13, 17 Thurlow Street, Redfern NSW 2016 | Phone +61 408 992 800 | www.surveillance.net.au

If you would like to see additional portfolio examples or other credentials, please contact James Armstrong on +61 408 992 800 or [email protected]

Thank you.

mailto:james%40surveillance.net.au?subject=

Marketing

James Armstrong's Professional Design Portfolio