JAMES KERSHAW I PORTFOLIO//DESIGN INGENUITY

TO DESIGN A SNOWBOARDING BOOT FOCUSED ON MAINTAINING A BRAND IMAGE WHILE ADRESSING ISSUES CURRENT SNOWBOARDERS FACE.

After twenty three years of innovation, Jordan Brand has decided to introduce the first Jordan Snowboarding boot, the Jumpman BOA.

UUtilizing the BOA Lacing System this boot provides a dramatic improvement in lacing and performance. Using a similar Shank plate as the Jordan XXIII, the red carbon fiber plate provides ideal responsive support for a snowboarder in any situation. The Jumpman BOA employs a variety of cushioning technologies, bringing the comfort and heritage of the Jordan Brand onto the ski slopes.

UUsing a Zoom Air Gel Cushioning System as well as an adjustable Heel Hold System this boot has taken the necessary steps to prevent Heel Lift and allow for ultimate comfort on and off the slopes. The insole, activated by heat, conforms to the snowboarder’s foot structure for an ideal personal fit.

Jordan brand has introduced the next generation of snsnowboarding boots. Whether you are locked into your boots for six hours of pure powder riding or strolling the town after a day of snowboarding, the Jumpman BOA provides maximum comfort all day long.

//DESCRIPTION

//INSPIRATION

THE CURRENT ISSUES WERE ADDRESSED ACCORDINGLY IN THE JUMPMAN BOA BOOT DESIGN.

//USER INTERFACE CHART

FIT

CURRENT ISSUES

HEEL LIFT

RANGE OF MOTION

COMFORT

INJURY

STABILITY

//PATTERN AND COLOR SWATCHES

TO DESIGN AND MASS PRODUCE A PRODUCT, WHILE UNDERSTANDING NOT ONLY PRODUCT METHODS BUT MARKETING AND SALES AS WELL.

DESIGN TEAM:JAMES KERSHAWHUGH OWINGS

A thick-skinned varietal found in the Veneto of northern Italy. A key ingredient of the light red wines known as Volpolicella and Bardolino. Corvina is an oriental inspired wine rack, made of cherry, bent plywood, and maple.

CCorvina utilizes counter top space, allowing the average wine connoisseur enough space to store five to eight bottles. The curved edges were designed to hug the average wine bottle at center.

Corvina is a unique and elegant way to store wine bottles on any counter top surface, and can be used for storing other items as well, such as bills and other food products.

CORVINA

CORVINA IN USE

//DESCRIPTION

TO CREATE AND REDESIGN A LIGHT SWITCH USING UNIQUE TECHNOLOGY WHILE GIVING THE USER THE OPTION TO CONTROL LIGHT LEVELS AND EXPAND IF NECESSARY.

//USER INTERFACE CHART

USER INTERFACE

UNIQUE TECHNOLOGY

DIMMER

LOCATOR LIGHT

EXPANDABLE

//INSPIRATION

CONCEPT ACONC

EPT B

CONCEPT C CONCEPT D

CONCEPT E CONCEPT F

CONCEPT HCONCEPT G

// REFINED SKETCHESS-

GRO WALL MOUNTED (ON)

//LED COLORWAYS