The importance of evolving business structures and models in the digital ageMark SchefermannBase2 #HospitalPass

CONTENTS: FUNDAMENTAL TRUTHS

ORGANISATION STRUCTURES

Digital_ _Guy

#HospitalPass

HOW TO BECOME AGILE

AN ORGANISATIONS ABILITY AND AGILITY TO ADAPT TO CHANGE WILL BE THEIR GREATEST COMPETITIVE ADVANTAGE IN THE FUTURE.

“IT’S NOT THE STRONGEST OF THE SPECIES THAT SURVIVE, NOT THE MOST INTELLIGENT, BUT THE ONE MOST RESPONSIVE TO CHANGE.” – CHARLES DARWIN

AGILITY… THE APPROVAL PROCESS

THE HOSPITAL PASS MODEL

ORGANISATION STRUCTURES

MARKETINGBUSINESS DIGITAL / IT

DIGITALMARKETING

BusinessUnits

Marketing

Digital Projects

BusinessUnits

Marketing Digital Projects

BusinessUnits

Marketing Digital Projects

BusinessUnits

Marketing Digital ProjectsBusiness

Units

Marketing

Digital Projects

BusinessUnits

Marketing Digital Projects

BusinessUnits

Marketing

Digital Projects

BusinessUnits

Marketing

Digital Projects

MARKETINGBUSINESS DIGITAL / IT

DIGITAL MARKETING

INTEGRATED BUSINESS MODEL

MARKETING

BUSINESS

DIGITAL / IT

THERE IS NO SUCH THING AS DIGITAL MARKETING. JUST MARKETING IN A DIGITAL WORLD.

DIGITAL IS NOT THE SILVER BULLET.

AGILITY…

THE APPROVAL PROCESS

APPROVAL PROCESS (AGILITY)

The final decision makers

The teams working on the project

10%

90%

“THERE IS ONLY ONE BOSS. THE CUSTOMER. AND HE CAN FIRE EVERYONE FROM THE CHAIRMAN DOWN, SIMPLY BY SPENDING HIS MONEY SOMEWHERE ELSE.” - SAM WALTON

YOUR BIGGEST COMPETITORS ARE THOSE EXPONENTIAL ORGANISATIONS THAT ARE AGILE AND HAVE AN OFFERING 10X GREATER THAN YOURS.

THE GAME HAS CHANGED.

KEEP IT INSANELY SIMPLE

WHAT IF WE UNPACKED THE “BANKING” OFFERING

1. BECOME AGILE Create organisational structures and business processes

that allow teams to take accountability and implement effective campaigns quickly, efficiently and effectively.

IN CLOSING: 3 STEPS TO CONSIDER

2. KEEP IT SIMPLESimplicity is key, whether it be an organisation process, business structure or campaign, the simpler, the better.

3. CREATE SYNERGYSynergy is the creation of a whole that is greater than the

simple sum of its parts. Ensure all teams within the organisation are working towards the same objectives and vision.

Questions?Thank you