Evolving Advertising in a Digital Age

Taken from summaries of the CaT conference June 2010, New York

Source: http://adage.com/digital/article?article_id=144418

1

DON’T SEPARATE INTERACTIVE

CONSIDER PLATFORM STORYTELLING

PARTNER WITH TECH COMPANIES

GAME MECHANICS IS THE NEW MARKETING

IT'S HARD TO LAUGH ALONE

MEDIAWHORE.CO.NZ

7