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This is a brief introduction to the magic of the AdWords API.
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THE MAGIC OF THE ADWORDS APIWill Marlow, LLC
What? Who? ConclusionBenefits
What is an API?(Application Programming Interface)
APIs are to the modern world what interchangeable parts were to the industrial revolution.
An API let’s you PROGRAM a sophisticated APP that INTERFACES with another application.
Benefits of the AdWords API
Control bids according to business objectives
More precise geo-targeting Budget pacing according to daily
weekly monthly targets Reports that are automated and
custom tailored to you Optimize according to rule-based
triggers
What? Benefits Who?
100% Custom AdWords Deployment.
Conclusion
Who Should Use the AdWords API?
Venture-backed companies with extremely aggressive growth targets
Companies with huge product inventories Anyone promoting events or other time-
sensitive campaigns Companies with thousands of keywords
and ~$25k or more monthly budget
What? Benefits Who?
If you think your AdWords campaigns would benefit by
using the AdWords API to improve
management/automation/reporting, let’s talk.
Will Marlow
Thank you.
What? ConclusionTips for success
Benefits