Adwords API v201302 Product Highlights

Google Confidential and Proprietary Google Confidential and Proprietary February 2013 Google Confidential and Proprietary

Adwords API v201302

Product Highlights

Google Confidential and Proprietary Google Confidential and Proprietary

Developing… for a constantly connected world


Relevance depends on intent and context

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At home

On laptop

7:30 pm

Downtown

On phone

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Challenge: Scale to reach Multi-Device Consumers

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Encourage Innovation , Remove Barriers

○ Cost○ Ease of Use○ Time to Market

New Features to Improve Relevance

○ Smarter Ads and Extensions○ Powerful Bidding, Budgeting, Structure○ Advanced Reports and Optimization

Adwords API- Product Highlights


Removing Barriers


Adwords API is FREE

○ From Mar 1st 2013○ Basic v/s Standard Access Levels○ Counting Operations, Not API units

Removing Barriers: Development Cost


Removing Barriers : Ease of Use

Faster Testing and Automation

○ Test Accounts, No Sandbox○ Adwords Scripts, Accessible in the UI○ Javascripts to Automate tasks, No IDE


Removing Barriers : Time to Market

Faster Releases

○ Forward Compatibility Maps○ Migration Guides for Upgrade versions○ Documents, Libraries, Code Samples


New Featuresv201302


New Features: Smarter Ads and Extensions

Multi-device Marketing

○ Mobile Preferred Creatives○ Feed Services for Extensions○ App promotion template


+5%

+10%

1.15x bid

7:30 pmFriday

On phone

○ Mobile Bid Adjustments○ Bid Adjustment Suggestions○ Bidding Strategies and transitions○ Control for Content Bid Dimensions○ Shared Campaign Budgets○ MCC Mutate Services

New Features: Powerful Bidding , Budgeting, Structure


New Reports

○ Placeholder Feed Item○ Audience Performance○ Display Topics Performance○ Placement Performance

More Context

○ Device Preference in Ad Performance reports○ Device Type in Click Performance reports○ Improved Keyword Suggestion and Traffic estimates

New Features: Advanced Reporting and Optimization


v201206: Mar 25, 2013

Thank You

v201209: July 1, 2013

Reminder: Old Version Sunset Dates