Introduction to Google Pay-Per-Click (PPC) Adwords

PRESENTED BY:

JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM [email protected]

Introduction to Google Pay-Per-Click (PPC) Adwords

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016

Who are you & why are you here?


Who am I?


Class Overview

● Introduction to PPC ● Step 1) Find out What

People are Searching For

● Step 2) Set up Landing Pages

● Step 3) Set up your Ads

● Step 4) Measure Results


PPC =>Pay Per Click => Adwords

http://www.google.com/adwords/



Where do People Search (US)

● http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-January-2015-US-Desktop-Search-Engine-Rankings

http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-January-2015-US-Desktop-Search-Engine-Rankings


Google Searches

● 3.3 billion searches on Google each DAY ● 47 thousand searches every SECOND

● http://www.internetlivestats.com/google-search-statistics/

http://www.internetlivestats.com/google-search-statistics/


Mobile Searching

● http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/


Adwords Documentation

https://support.google.com/adwords/

https://support.google.com/adwords/


Where to Start




Find Out What People Are Searching For

http://adwords.google.com

http://adwords.google.com


SpyFu - See The Competition

http://www.spyfu.com/

http://www.spyfu.com/


Cost Per Acquisition

https://www.clickz.com/static/cpa-calculator

https://www.clickz.com/static/cpa-calculator


Landing Pages


Example Landing Page


Landing Pages

https://wordpress.org/plugins/landing-pages/

https://wordpress.org/plugins/landing-pages/


Types of Campaigns


Let’s Play


Link Google Analytics with Adwords

https://support.google.com/adwords/answer/1704341?hl=en

https://support.google.com/adwords/answer/1704341?hl=en


Create Goals

https://support.google.com/analytics/answer/1032415?hl=en

https://support.google.com/analytics/answer/1032415?hl=en


Data Points


Google Adwords Partners

https://www.google.com/partners/

https://www.google.com/partners/


Exams


Questions


Getting Help From Here


Free Webinars- Meetups


Facebook Paid Ads Webinar

● http://www.meetup.com/Dallas-Online-Marketing-Meetup/events/227896972/

http://www.meetup.com/Dallas-Online-Marketing-Meetup/events/227896972/


PPC Setup January Deal

● Use “PPCWebinar” and get $500 off this month only. ● http://client.cedarwaters.com/product/paid-per-

click-ppc-setup/

http://client.cedarwaters.com/product/paid-per-click-ppc-setup/


Ongoing PPC Management

● http://client.cedarwaters.com/product/ongoing-ppc-pay-per-click-management/

● Use “PPCOngoingWebinar” to get $150 per month!

http://client.cedarwaters.com/product/ongoing-ppc-pay-per-click-management/


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Questions & Additional Support

Contact me for a Brainstorm Lunch! Jeff VanDrimmelen [email protected]

mailto:[email protected]