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ASTOUND YOUR AUDIENCEIT’S TIME TO STAND OUT FROM THE CROWD
There has been a major shift in marketing & advertising
• Newspapers• Magazines• Radio• Television• Billboards / Signage
• Newspapers• Magazines• Radio• Television• Billboards / Signage
• Computers• Phones• Watches• Airplane TVs• etc.
1960 2016
WHAT IF I TOLD YOU
YOU WON’T STAND OUT IF YOU DON’T TRY.
Astounding • A smooth, bug-free checkout process• Clear, easy to understand ads, buttons or content• A good value proposition• Providing value • Top-notch, friendly service• Charging 10% less than the competition• Giving them what they asked for
Astounding • A smooth, bug-free checkout process• Clear, easy to understand ads, buttons or content• A good value proposition• Providing value • Top-notch, friendly service• Charging 10% less than the competition• Giving them what they asked for
NOT
DELIGHTFUL
ASTOUNDING
How Do We Astound Them?• Make it fun or funny.• Make it easier than anyone ever
has, ever.• Give them something they really,
REALLY want.• Call out the status quo, then crush
it.• Surprise or shock them.
MAKE IT FUNAND/OR FUNNY
MAKE IT EASIER THAN ANYONE EVER HAS, EVER.
Making Printer Ink Easy
Capture Order Frequency
Send ReminderEmail
Amazing Landing Page
Every 54 Days
Sent at 45 Days
Making Checkout Easy.
Delight: Error free checkout experience.
Astound: Strip it down to one step.
GIVE THEM SOMETHING THEY REALLY, REALLY
WANT.
$5,764,229
CALL OUT THE STATUSQUO, THEN CRUSH IT.
SURPRISE ORSHOCK THEM
The Don’t Click Campaign
Don’t Click
We told you not to click, because we knew you would.
ASK YOURSELF…
How Do We Astound Them?• Make it fun or funny.• Make it easier than anyone ever
has, ever.• Give them something they really,
REALLY want.• Call out the status quo, then crush
it.• Surprise or shock them.
HOW WILL YOU ASTOUND THEM?
www.marketingleader.ca | @mr_optimize