ABCs of Internet Marketing

vs. Sawa Al aqaria

Inbound Outbound

Outbound Marketing

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(Interruption)

Any marketing that pushes products and services on costumers through continued advertising, promotions,

public relations and sales.

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Television Commercials

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Of people skip television

Ads

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86%

Telemarketing

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200 Million Americans have registered their

phone numbers on the FTC’s ‘do not

call’ list

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Print Ads

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Say they get most of their news Online

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58%

Billboards

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Can’t say what brand was advertised on a billboard by the time they reach the next

block

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46%

Snail Mail

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71% Throw out any advertising material

they get in the mail box without looking at it!

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Email Marketing (Blasts)

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“Your average human today is inundated with

over 2000 outbound marketing interruptions

per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, TiVo, and Sirius

satellite radio.”- Brian Halligan, HubSpot

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Inbound Marketing (Permission)

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Any marketing tactic that relies on earning people’s interest instead of

buying it.

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Any marketing tactic that relies on earning people’s interest instead of

buying it.

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Search Engine Optimization

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Social Media MarketingSawa Al Aqaria

Social Media MarketingSawa Al aqaria

“Every two days now we create as much

information as we did from the dawn of

civilization up until 2003”

- Eric SchmidtExecutive Chairman,

Google

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Blogs

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eBooks

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Newsletters

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Vlogs

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Podcasts

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“Second, the cost of coordination around learning

about something new or shopping for something new

using the internet (search engines, blogs, and social media sites) is now much

lower than going to a seminar at the Marriott or flying to a

trade show in Las Vegas.”- Brian Halligan, HubSpot

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Inbound vs. OutboundInbound• Long term• Cheap• Excellent targeting• Easy sell• Marketers provide value

Outbound• Short term• Expensive• Terrible targeting• Hard sell • Marketers provide little to

no added value

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Sawa Al Aqaria

sawaalaqaria

@sawa-alaqaria

/sawaalaqaria