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Talk given to HBS and Wharton MBA By Higherclick SEO Director Gael Breton on
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INBOUND MARKETING FOR STARTUPS
GAEL BRETON
@GAELBRETON
HOW DO MOST PEOPLE BUY IN 2011?
OR
HOW DO WE GET INTO THE NATURAL BROWSING STREAM WITHOUT DISRUPTING IT?
AGENDA
• Strategy – Optimize SEO
• Blogging
• Social Media
• Discussion Marketing
• Product Based Strategy
• Real life events
SEO
SEO – PREPARE FOR THE WARhttps://adwords.google.com/select/KeywordToolExternal
SEO – CLAIM LOCAL LISTINGShttp://www.google.com/placesforbusiness
SEO – GET AN AFFILIATE PROGRAMhttp://www.hasoffers.com
BLOGGING
BLOGGING – PICK THE RIGHT PLATEFORMhttp://wordpress.org/
BLOGGING – WHAT TO WRITE ABOUThttp://www.seomoz.org/beginners-guide-to-seo
BLOGGING – GET VIRALhttp://www.paywithatweet.com/
BLOGGING – GET VIRALhttp://export.ly/
SOCIAL MEDIA
SOCIAL MEDIA – CHOSE YOUR TARGET
SOCIAL MEDIA – CONNECT WITH THE COMMUNITYhttp://followerwonk.com
SOCIAL MEDIA – CONNECT WITH THE COMMUNITYhttp://findpeopleonplus.com/
DISCUSSION MARKETING – GUEST WRITING
DISCUSSION MARKETING – ANSWER QUESTIONS
DISCUSSION MARKETING – FORUMS AND BLOGShttp://www.google.com/alerts
REAL LIFE EVENTS
ORGANIZE MEETUPShttp://www.meetup.com
SPONSOR CHARITIES AND STUDENT GROUPS
THE END
@gaelbreton