What is Inbound Marketing?

A presentation to seven London advertising agencies

Is this your new business card?

46% of searches are for products and services

Make Your Website Your New Biz Hub?

Create & Publish Optimise Share

High ValueContent

SEOBlogs & Social Media

Why bother?

Old ‘push’ methods aren’t working

Do Not Call Me!60% of UK landlines

17,500,000 numbers

2,300,000 business numbers

Cold Call Reality

Ave. Connect Rate4.5%

i.e. 22 attempts = 1 conversation

Email Me…If You Can!

B2B Cold Email:Open Rate 13.5%CTR

0.87%

Pretty bloody hit & miss…

would you not agree?

We asked a CMO:Q: "How do agencies get through to you? Have you ever responded to a cold email or cold call? What works?”

This is what he said:Q: "How do agencies get through to you? Have you ever responded to a cold email or cold call? What works?”

A: “Nothing. I don't know why IT can't figure it out how to delete those messages automatically. No cold message has ever worked. If I need something I will find you.”

Isn’t it time to

things up a bit?WARM

We analysed each of their websites

Is Your Website Working?

Things to improve

Content Marketing

Start

Buying Cycle

Awareness

Purchase

Research

Comparison

Blog posts, social media, PR

eBooks, Webinars, white papers

Case Studies, demos, testimonials

Meetings, proposals, submissions, pitches,

presentations

Promote your offers using your website, blog & social media

This stuff works!Visits up 30%

CTR up to 21%

LP conversion up to 61%

SEOOptimise for

We analysed each agency’s website home page keywords and then

displayed them in Wordle (less their brand names)

Pretend you are

GoogleWhich website is yours?

How’d they go?

The group got 2 out of 7correct

ContentCreation

Landing Pages

Social Media

Email Marketing

Marketing Analytics

Lead Nurturing

Marketing Automation

Blogging

Calls-to-Action

InsideInbound

Marketing

SEO

That’s five good reasons why they should be inbound marketing!

Thanks for participating!

www.theinsideteam.co.uk