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reddit&
#IMSLC @kaelagardner @reddit @redditgifts
so you’re scared of reddit.
what is reddit?
what is reddit?the front page of the internet
what is reddit?the front page of the internet
social news sharing site
what is reddit?the front page of the internet
social news sharing site
that site where BuzzFeed and Huffpo get all their content
14&M& 45&M& 60&M& 119&M&323&M&
1.0&B&
2.3&B&
5.0&B&
2006& 2007& 2008& 2009& 2010& 2011& 2012& 2013&
reddit&is&the&fastest&growing&social&space&in&America.&
It’s%also%one%of%the%most%influen1al.%
*Monthly&&pageviews&
key demographicscommunity
every month, reddit generates over
6.2 billion page views
from over
174 MM unique visitors
visiting from over
190 countries
that stay on reddit for over
12:50 avg. time on site
powering over
8K active communities
casting over
22 MM votes
users geography
63.7%
36.3%
35.2
81.1%
16:16
male
female
median age
returning users
time on site for returning users
85%registered to vote
$67,973.30median household income
92%made online purchases in the last 6 months
78%college education
62%
9%
7%3%
19% rest of world
redditors hate marketing
redditors hate marketing
learn the landscape
the rules of reddit1. Don’t spam.
2. Don’t ask for votes or engage in vote manipulation.
3. Don’t post personal information.
4. No child pornography or sexually suggestive content featuring minors.
5. Don’t break the site or do anything that interferes with normal users of the site.
find your perfect target demographic
/r/campingandhiking: 76,589
/r/hiking: 30,569
/r/camping: 35,530
/r/backpacking: 45,211
/r/outdoors: 19,264
/r/nature: 24,774
/r/adventures: 5,358
/r/travel: 173,025
/r/solotravel: 24,456
/r/campingandhiking: 76,589
/r/hiking: 30,569
/r/camping: 35,530
/r/backpacking: 45,211
/r/outdoors: 19,264
/r/nature: 24,774
/r/adventures: 5,358
/r/travel: 173,025
/r/solotravel: 24,456
/r/advancedbackpacking: 1,331
/r/wildernessbackpacking: 4,187
/r/ultralight: 13,061
/r/canoecamping: 963
/r/motocamping: 4,244
/r/overlanding: 3,756
/r/hammocks: 13,917
/r/hammockcamping: 1,090
/r/trailguides: 1,772
/r/alpinism: 6,585
/r/mountaineering: 3,034
/r/shoestring: 12,236
/r/campingandhiking: 76,589
/r/hiking: 30,569
/r/camping: 35,530
/r/backpacking: 45,211
/r/outdoors: 19,264
/r/nature: 24,774
/r/adventures: 5,358
/r/travel: 173,025
/r/solotravel: 24,456
/r/advancedbackpacking: 1,331
/r/wildernessbackpacking: 4,187
/r/ultralight: 13,061
/r/canoecamping: 963
/r/motocamping: 4,244
/r/overlanding: 3,756
/r/hammocks: 13,917
/r/hammockcamping: 1,090
/r/trailguides: 1,772
/r/alpinism: 6,585
/r/mountaineering: 3,034
/r/shoestring: 12,236
/r/outdoorsgear: 1,422
/r/campinggear: 7,282
/r/geartrade: 3,172
/r/myog: 10,865
/r/flashlight: 7,585
/r/gopro: 28,404
/r/trailmeals: 11,934
/r/campingandhiking: 76,589
/r/hiking: 30,569
/r/camping: 35,530
/r/backpacking: 45,211
/r/outdoors: 19,264
/r/nature: 24,774
/r/adventures: 5,358
/r/travel: 173,025
/r/solotravel: 24,456
/r/advancedbackpacking: 1,331
/r/wildernessbackpacking: 4,187
/r/ultralight: 13,061
/r/canoecamping: 963
/r/motocamping: 4,244
/r/overlanding: 3,756
/r/hammocks: 13,917
/r/hammockcamping: 1,090
/r/trailguides: 1,772
/r/alpinism: 6,585
/r/mountaineering: 3,034
/r/shoestring: 12,236
/r/outdoorsgear: 1,422
/r/campinggear: 7,282
/r/geartrade: 3,172
/r/myog: 10,865
/r/flashlight: 7,585
/r/gopro: 28,404
/r/trailmeals: 11,934
/r/springporn: 1,839
/r/waterporn: 55,351
/r/jungleporn: 783
/r/nationalgeographic: 4,376
/r/earthporn: 3,867,063
/r/naturegifs: 14,965
/r/winterporn: 30,578
/r/autumnporn: 12,145
/r/ruralporn: 11,707
/r/botanicalporn: 27,258
/r/beachporn: 3,020
/r/fireporn: 29,140
/r/lakeporn: 1,227
/r/seaporn: 9,222
/r/naturepics: 3,143
/r/skyporn: 47,603
/r/earthporngifs: 5,309
/r/amateurearthporn: 2,539
/r/summerporn: 2,359
/r/campingandhiking: 76,589
/r/hiking: 30,569
/r/camping: 35,530
/r/backpacking: 45,211
/r/outdoors: 19,264
/r/nature: 24,774
/r/adventures: 5,358
/r/travel: 173,025
/r/solotravel: 24,456
/r/advancedbackpacking: 1,331
/r/wildernessbackpacking: 4,187
/r/ultralight: 13,061
/r/canoecamping: 963
/r/motocamping: 4,244
/r/overlanding: 3,756
/r/hammocks: 13,917
/r/caving: 3,788
/r/searchandrescue: 1,267
/r/climbing: 55,152
/r/slackline: 4,964
/r/kayaking: 12,502
/r/canoeing: 1,281
/r/whitewater: 2,914
/r/sailing: 18,140
/r/snowboarding: 44,878
/r/skiing: 27,812
/r/backcountry: 2,541
/r/xcountryskiing: 1,067
/r/adrenaline: 7,255
/r/hammockcamping: 1,090
/r/trailguides: 1,772
/r/alpinism: 6,585
/r/mountaineering: 3,034
/r/shoestring: 12,236
/r/outdoorsgear: 1,422
/r/campinggear: 7,282
/r/geartrade: 3,172
/r/myog: 10,865
/r/flashlight: 7,585
/r/gopro: 28,404
/r/trailmeals: 11,934
/r/springporn: 1,839
/r/waterporn: 55,351
/r/jungleporn: 783
/r/nationalgeographic: 4,376
/r/earthporn: 3,867,063
/r/naturegifs: 14,965
/r/winterporn: 30,578
/r/autumnporn: 12,145
/r/ruralporn: 11,707
/r/botanicalporn: 27,258
/r/beachporn: 3,020
/r/fireporn: 29,140
/r/lakeporn: 1,227
/r/seaporn: 9,222
/r/naturepics: 3,143
/r/skyporn: 47,603
/r/earthporngifs: 5,309
/r/amateurearthporn: 2,539
/r/summerporn: 2,359
/r/canyoneering: 1,989
/r/campingandhiking: 76,589
/r/hiking: 30,569
/r/camping: 35,530
/r/backpacking: 45,211
/r/outdoors: 19,264
/r/nature: 24,774
/r/adventures: 5,358
/r/travel: 173,025
/r/solotravel: 24,456
/r/advancedbackpacking: 1,331
/r/wildernessbackpacking: 4,187
/r/ultralight: 13,061
/r/canoecamping: 963
/r/motocamping: 4,244
/r/overlanding: 3,756
/r/hammocks: 13,917
/r/caving: 3,788
/r/searchandrescue: 1,267
/r/climbing: 55,152
/r/slackline: 4,964
/r/kayaking: 12,502
/r/canoeing: 1,281
/r/whitewater: 2,914
/r/sailing: 18,140
/r/snowboarding: 44,878
/r/skiing: 27,812
/r/backcountry: 2,541
/r/xcountryskiing: 1,067
/r/adrenaline: 7,255
/r/bushcraft: 14,131
/r/outdoorskills: 677
/r/survival: 58,037
/r/hammockcamping: 1,090
/r/trailguides: 1,772
/r/alpinism: 6,585
/r/mountaineering: 3,034
/r/shoestring: 12,236
/r/outdoorsgear: 1,422
/r/campinggear: 7,282
/r/geartrade: 3,172
/r/myog: 10,865
/r/flashlight: 7,585
/r/gopro: 28,404
/r/trailmeals: 11,934
/r/springporn: 1,839
/r/waterporn: 55,351
/r/jungleporn: 783
/r/nationalgeographic: 4,376
/r/earthporn: 3,867,063
/r/naturegifs: 14,965
/r/winterporn: 30,578
/r/autumnporn: 12,145
/r/ruralporn: 11,707
/r/botanicalporn: 27,258
/r/beachporn: 3,020
/r/fireporn: 29,140
/r/lakeporn: 1,227
/r/seaporn: 9,222
/r/naturepics: 3,143
/r/skyporn: 47,603
/r/earthporngifs: 5,309
/r/amateurearthporn: 2,539
/r/summerporn: 2,359
/r/canyoneering: 1,989
/r/campingandhiking: 76,589
/r/hiking: 30,569
/r/camping: 35,530
/r/backpacking: 45,211
/r/outdoors: 19,264
/r/nature: 24,774
/r/adventures: 5,358
/r/travel: 173,025
/r/solotravel: 24,456
/r/advancedbackpacking: 1,331
/r/wildernessbackpacking: 4,187
/r/ultralight: 13,061
/r/canoecamping: 963
/r/motocamping: 4,244
/r/overlanding: 3,756
/r/hammocks: 13,917
/r/caving: 3,788
/r/searchandrescue: 1,267
/r/climbing: 55,152
/r/slackline: 4,964
/r/kayaking: 12,502
/r/canoeing: 1,281
/r/whitewater: 2,914
/r/sailing: 18,140
/r/snowboarding: 44,878
/r/skiing: 27,812
/r/backcountry: 2,541
/r/xcountryskiing: 1,067
/r/adrenaline: 7,255
/r/bushcraft: 14,131
/r/outdoorskills: 677
/r/survival: 58,037
/r/hammockcamping: 1,090
/r/trailguides: 1,772
/r/alpinism: 6,585
/r/mountaineering: 3,034
/r/shoestring: 12,236
/r/outdoorsgear: 1,422
/r/campinggear: 7,282
/r/geartrade: 3,172
/r/myog: 10,865
/r/flashlight: 7,585
/r/gopro: 28,404
/r/trailmeals: 11,934
/r/springporn: 1,839
/r/waterporn: 55,351
/r/jungleporn: 783
/r/nationalgeographic: 4,376
/r/earthporn: 3,867,063
/r/naturegifs: 14,965
/r/winterporn: 30,578
/r/autumnporn: 12,145
/r/ruralporn: 11,707
/r/botanicalporn: 27,258
/r/beachporn: 3,020
/r/fireporn: 29,140
/r/lakeporn: 1,227
/r/seaporn: 9,222
/r/naturepics: 3,143
/r/skyporn: 47,603
/r/earthporngifs: 5,309
/r/amateurearthporn: 2,539
/r/summerporn: 2,359
/r/canyoneering: 1,989
/r/appalachiantrail: 8,828
/r/socalhiking: 3,934
/r/campandhikemichigan: 454
/r/adirondacks: 1,610
/r/minnesotacamping: 693
/r/coloradohikers: 1,441
/r/nctrails: 851
/r/joshuatree: 1,643
/r/vancouverhiking: 629
/r/yosemite: 2,433
/r/parkrangers: 826
/r/yellowstone: 1,236
/r/stateparks: 546
/r/pacificcresttrail: 2,156
/r/nationalparks: 952
/r/norcalhiking: 1075
create kickass ads
reddit.com/advertising reddit.com/wiki/brandiquette
there’s SO MUCH MORE than just ads
More than 250,000 participants in 160 countries send each other gifts in Secret Santa-style exchanges
More than 400,000 people from 188 countries have sent each other gifts in Secret Santa-style exchanges
41
My heart is overflowing from the warmth and good feelings in this gift!!! Such an amazing legacy! Nissan has won me over by their gesture in this exchange. Great PR too! - EDE85
WOW. This is seriously amazing. Best redditgift EVER. Nissan has won me over too, this is better than any commercial! - patterpawz
This is wonderful! I'm saving up for a car and Nissan was on my top 3 choices... it might just be at the top right now! - meriti
As a teacher who’ll be working out in the outback next year, I find Skype in the Classroom a really intriguing resource - chickenplucka
That’s really awesome. Good job Skype in the Classroom! - SideburnsMephisto
This inspires me; I’m going to use Skype with my students. Have already been looking at their site. - BeamQueen
You are awesome for doing this. - IBrewMyOwnBeer209
This is really cool :-) Thank you for the support! Taking a look at your website, now - kalouap
Aw this is so cool! That’s really great of them! - BostonTerrierLuv
Holy, just checked out the recipes on their site. They look amazing!! - livecontent
be a part of the community
tl;dr: tips for winning reddit• Understand the landscape
• follow the rules
• use search
• spend time in relevant subreddits
• reddit.com/domain/_____/
• Find your perfect target demographic
• Create kickass ads
• Link ads drive traffic; text ads drive conversations and conversions
• Open a conversation and ENGAGE
• Have something to offer
• Go beyond ads
• Participate in redditgifts exchanges
• Become a gold partner
• Host an AMA
• Become a part of the community
• Join the conversations that are happening all around you
• Interact with people on an individual level
• BE HUMAN
[email protected] | @kaelagardner | /u/highshelfofsteam
