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Turning YouTube Into a Revenue Channel
By Sir* Christian Busath *Christian has not been officially knighted by Her Majesty the Queen of England.
1
A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born
• 2006 YouTube is purchased by Google for $1.6 billion
A Brief History of the Tube
• 2003 Google AdSense is created
• 2005 YouTube is born
• 2006 YouTube is purchased by Google for $1.6 billion
• 2007 YouTube Partnership Program in place
AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM
• Top YouTubers PAE: $6.00 - $10.00 CPM
AdSense?
• CPM (Cost Per Thousand)
• Potential Average Earning: $0.30 - $2.50 CPM
• Top YouTubers PAE: $6.00 - $10.00 CPM
• Top 1000 Channels earn upwards of $23K/Month
Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!
• Sponsored Content Cannot Be a COMMERCIAL
Rise Above the Fog
• 100 Minutes of Video Uploaded Every Minute!
• Sponsored Content Cannot Be a COMMERCIAL
• MARKET MARKET MARKET MARKET MARKET
Serious Stats
• According to ComScore 90% of online shoppers found that video featuring products significantly helped in purchasing decisions.
• Retailers that use video that features products report that they sell more than products with no video.
Serious Stats• According to Online Publishers Association 80% of Internet users
can recall a video ad they saw in the last 30 days.
• 26% Looked for more information.
• 22% visited the website named in the ad.
• 15% visited the company represented in the video ad.
• 12% purchased the specific product featured in the ad.
• 64% online video users actually buy a product on an online retail store after watching an online video and stay an average of 2 minutes longer on the site than those who don’t view the online video.
Serious Stats
• According to Dr. James McQuivey of Forrester Research: To achieve in print the affects of a one minute video you would have to write 1.8 million words.
• 3,600 Typical web pages
• 150 days of writing