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Andrew Shotland
President, Local SEO Guide
www.localseoguide.com
@localseoguide
searchmarketingexpo.com
@localseoguide #SMX #23D
searchmarketingexpo.com
@localseoguide #SMX #23D
Local Packs Still Missing On Valuable Real
Estate
searchmarketingexpo.com
@localseoguide #SMX #23D
But Long Tail Rankings Continue to
Grow
Sample Local Real Estate Agent Site
searchmarketingexpo.com
@localseoguide #SMX #23D
Local Directories Still Hanging in There…
searchmarketingexpo.com
@localseoguide #SMX #23D
Increase in Localized Organic Results?
User Location
= Pleasanton, CA
User Location
= Los Angeles, CA
searchmarketingexpo.com
@localseoguide #SMX #23D
Carousels/7 Packs Giving Way To Fanny Packs
1,300 Locations
0
5,000
10,000
15,000
20,000
25,000
30,000
3 Pack Exists -
Total:
Non-3 Pack -
Total:
Total
December 15, 2014
January 14, 2015
searchmarketingexpo.com
@localseoguide #SMX #23D
It’s a Beautiful Day in the Neighborhood…
searchmarketingexpo.com
@localseoguide #SMX #23D
Would You Be Mine…Could You Be Mine?
Costa Mesa, CA East Side Costa Mesa, CA
searchmarketingexpo.com
@localseoguide #SMX #23D
Costa Mesa, CA East Side Costa Mesa, CA
Won’t You Be My Neighbor?
searchmarketingexpo.com
@localseoguide #SMX #23D
Increase in One Boxes?
searchmarketingexpo.com
@localseoguide #SMX #23D
So What’s Working?
searchmarketingexpo.com
@localseoguide #SMX #23D
Content + Citations + Links: Focus Traffic on Location Pages
+35% 1/14-1/15
+65% 1/14-1/15
+200% 1/14-1/15
Multi-Location Moving Co. Site Organic Traffic – All Pages
Multi-Location Moving Co. Site Organic Traffic – All Pages Excluding Home Page
Multi-Location Moving Co. Site Organic Traffic – Location Pages Only
100+ % increase in organic leads & 50%+ increase in organic conversion rate!
searchmarketingexpo.com
@localseoguide #SMX #23D
Fixing Dupes Still Works!
Fixed Em!
113 Keywords in 39 Geos
searchmarketingexpo.com
@localseoguide #SMX #23D
Service Area Page Content
How To Rank Outside of Your Physical Location in Google Local
searchmarketingexpo.com
@localseoguide #SMX #23D
“Organic” Still Can Trump “Local”!
searchmarketingexpo.com
@localseoguide #SMX #23D
And of Course, SPAM…
So Don’t Get Creeped Out!
searchmarketingexpo.com
@localseoguide #SMX #23D
Don’t Miss Our Next Exciting Episode!