How to Promote a Blog Post for Maximum Exposure

How to Promote a Blog Post for Maximum Exposure

Presented by Will Blunt

What led me to blogging…

Create

Promote

Convert

Nurture

Inbound Blogging System

Promote

@WillBluntAU BloggerSidekick.com

What you will learn today…


• Why content promotion is so important• What type of content you should create to make promotion more

effective• The principles of promoting content for maximum exposure• A unique step-by-step promotional process you can use to get the

right people reading your content• Some examples and case studies of why this promotional process

works• Plus you’ll get a free downloadable PDF of the blog promotion

process

http://www.bloggersidekick.com/blog-promotion-checklist/

Content promotion is not about scheduling Tweets. It’s about building relationships.

Why content promotion is so important

There are 6 new posts published every second (7.5 million a year)

Top 3 website traffic sources are Search, Social and Email

The average consumer reads 3 to 5 blogs daily

Most blogs don’t attract the right kind of traffic

“I hit publish for the first time, and everyone just showed up…

…said no blogger ever!”

- Rand Fishkin

Before you promote, you must get permission…


Permission is…

AnticipatedPeople look forward to hearing from you

PersonalThe messages are directly related to the individual

RelevantThe marketing is about something the prospect is interested in

- Seth Godin

Even with permission, you must create epic content.


What is epic content?


SEO Optimized

It’s a proven concept

Mention influencers

No jargon

Sub-headings and dot points

Unique CTA

Eye-catching image

Easy to digest

Helps the reader overcome a challenge

Tells a story

How do you measure effective promotion?


1

2

3

4

5

6

Traffic

Social Shares

Comments

Inbound Links

Email Subscribers

Leads


5

6


5

6

How do you measure effective promotion?


1

2

3

4

5

6

Traffic

Social Shares

Comments

Inbound Links

Email Subscribers

LeadsFrom 0 to 26

From 9 to 263 100+

2 premium consulting leads

2 and countingFrom 40 to 400+


Social

CommunitiesEmail


CommunitiesEmail

Social

Influencer Outreach

Social Snippets


Social Media Snippets

Schedule a minimum of 10 snippetsMove beyond the headline

Cherry pick the best quotes, questions and statements

If it’s evergreen, set up extended automation




Influencer OutreachBe generous

Offer value firstDon’t expect anything in return

Want the relationship more than the share

Make it easy for them, they’re busy

Be thankful


Social Media Influencer Outreach


Social

CommunitiesEmail


Social

CommunitiesEmail

Email List

Blogger

Linkers

Commenters

Email list


Make it about them, not you

They are signed up for a reason

Automate evergreen content

Provide a preview as a teaser

One specific CTA



Influencer OutreachBe generous

Offer value firstDon’t expect anything in return

Want the relationship more than the share

Make it easy for them, they’re busy

Be thankful


Hey Adam,

I'm running a series of tests with some seriously long blog content to see if it bolsters my search rankings (You kindly commented on the first of them, so thanks for that!). The latest one is dedicated to relieving the uncertainty around Google algorithm changes and getting backlinks that count. It's over 6,500 words with 15 actionable tips for getting backlinks that will boost search rankings.

I wouldn't expect you to read the whole thing, but you've got a mention in Section 10, so you may like to check that out.

Thanks again for all the great content. I know where to go when I'm looking for valuable things to share in blog posts.

Check it out here if you're interested.

15 Ways to Get Backlinks That Won't Hurt Your Search Traffic

Regards,

WILL BLUNT Founder and Director of MarketingBlogger SidekickW: www.bloggersidekick.com

http://www.bloggersidekick.com/15-ways-get-backlinks-wont-kill-search-traffic/

http://www.bloggersidekick.com


Identify link opportunities




Doesn’t have to be email…


It works…


Tools to Master Outreach


Commenters Outreach


Social

CommunitiesEmail


Social

Email Communities

LinkedIn Groups

Forums

Reddit

Google+

Blog Comments

Scoop.it

Why Communities?


They are super-targeted

They’re already engaged in a conversation

By nature, they want to discover new content

Not many people are leveraging them well


Posted to my Public Profile


Posted to a Community

Google+


Add a description to your share

Make sure it has a visual

Share with communities

Comment and +1 other regularly


Danny Brown

16.7K followers on Google+

Number 1 Marketing Blog in the world

37.9K Twitter Followers





Scoop.it



Social

CommunitiesEmail

Email List

Blogger

Linkers

Commenters

LinkedIn Groups

Google+

Forums

Blog Comments

Reddit

Scoop.it

Influencer Outreach

Social Snippets

Content promotion is not about scheduling Tweets. It’s about building relationships.

Don’t forget to get your FREE download of the blog promotion process

Thank you for checking out this SlideShare…

http://www.bloggersidekick.com/blog-promotion-checklist/