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PROMOTING AND MARKETING YOUR BLOG POST
• Having written brilliant Blog post content and publishing it on your Blogsite, your Blogging job is not yet complete
• Your Blog post content needs to be read and appreciated by as wide an audience as possible
• You should know how to promote and market your blog posts efficiently
• After publishing, you have to make a planned and focused attempt to promote and market your blog posts
• The Blogger has to tell the Blog sphere exactly what they are missing, if they do not flock to your Blogsite and read your Blog posts
• When you do, your audience gets to know of the brilliant work you’ve done
Those whose interest is piqued immediately, hop across for a quick read
If the Blog post adds value to them they will promote your Blog post on their channels, and more focused traffic gets driven to your Blog site
Hence, a carefully planned and executed Blog post promotion process is a must for any Blogger
How to attract your blog readers
Then go there and announce that you’ve just published another Must Read Blog post that’s going to add some measurable value to them.
To promote your Blog post successfully you simply have to know where your Blog post readers usually hang out.
FIND OUT THE WAYS IN WHICH YOU CAN
PROMOTE AND MARKET YOUR BLOG POSTS
USING YOUR FACEBOOK PAGE
Ensure that your Blog post name and description is attention grabbing
Post a small, but carefully worded description about your Blog post on your Facebook page
When you market your Blog post, strive to write a Blog post name and description to instantly trigger to click this link and read
Always click the Blog post ‘like’ button
USING MY TWITTER PAGE
Hop across your Twitter account and add a Tweet indicating that you have just delivered another superb Blog
post.
MY LINKEDIN GROUPS
Ensure that you add the Blog post link and description on all relevant LinkedIn
groups you belong to
GOOGLE+
Post the same information on google+ as well
Posting a name and a description that clearly shows the value of your Blog post will bring
to the reader
These were the social media channels that you can focus on to promote
and market your blog posts.
USING TECH FORUMS
• Apart from these social media platforms you also have to identify a few specific tech forums
• Post a short to the point answer to the question posted on tech forums and add a link promoting the Blog post you have published.
LEVERAGING A FRIENDS CIRCLE
• Ask your trustworthy friends to help, by sharing, retweeting, liking and commenting on Blog post on channels
• This entire exercise is to deliberately generate an interesting buzz about my Blog post
USE CAREFULLY SELECTED BLOG DIRECTORIES
• There are free and paid for Blog directories
• These directories are regularly indexed by search engines
• Regularly posting to these directories is a great way to market your Blog post
• Since search engines regularly index these directories your Blog post content gets picked up and indexed by search engines
ENGAGE WITH YOUR BLOG POST COMMENTERS
• Never ever ignore your Blog post commenters
• They are the one who spend time on your Blogsite to tell you what they think of your Blog post content
• Read each comment and React
• Never forget to say Thank you in appreciation if you like any comment
• This indicates that you are humble
Someone points out an error in your Blog post, if you agree, man up and fix this
This is what you must do to engage your Blog post readers
This approach gives you huge credibility over time and definitely gets you a fan following
Doing this will not make you a better Blogger, but will help you get a lot more traffic by the goodwill it generates
CREATE A WORK FLOW TO STREAMLINE YOUR STRATEGY
To help you carry out all of the above faithfully and correctly, you are
suggested to create a step by step document that you do immediately
after you’ve published each Blog post on your Blogsite
YOUR WORK FLOW DOCUMENT WILL HAVE• The URLs to each of your social media websites,
Facebook, LinkedIn, G+, Twitter etc.
• Their associated Login IDs
• Their Associated Passwords
• The URLs to each LinkedIn group you are connected to
• The URLs of the Blog Sites that you are following, where you routinely post comments and build credible backlinks to your Blogsite
USING THE WORK FLOW AND NOTEPAD DOCUMENTS
Be ready to announce a Blog post to the world by opening the work flow document
Simply copy paste the social media URLs in the work flow document – one by one
Click on the links and this will directly take you to the social media site you want to announce your Blog post in
Such an approach is really a huge time saver
For more informative posts – visit - www.opensourcevarsity.com