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Congratulations, you have a brand new blog! But how do you get people to read it? ‘Promotion’ is something you need to learn if you want anyone to see the website that you’re putting a lot of time into working on. We’ll talk about how you can leverage social networks and how to build relationships with other bloggers who will help you out along the way. By the end of this session you’ll know how to market your blog without losing your soul. These are the slides that accompanied the talk I gave at WordCamp Seattle 2012. Video of this talk: http://wordpress.tv/2012/08/21/laura-kimball-how-to-promote-your-blog/
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How to Promote Your Blog Without Losing Your Soul
WordCamp Seattle 2012Laura Kimball
lamiki.com@lamiki
Blog Marketing Secret #1Be a real person, not a robot.
If you answered “yes” to the above, keep going…
You manage a blog (personal or business)
You want people to read your blog
You know that it will take some work to get results
You do not believe that if you build it, they will come
You’ve written a blog post and asked, “Now what?”
Blog Marketing Secret #2No one knows your blog exists if you don’t tell them about it.
Your blog is your home baseBuild up a presence on social media channels to drive people back to your blog.
Blog Marketing Secret #3Social media is a useless channel for promotion if you don’t invest time in it.
Set up your social networks before you start sharing your content
If starting from scratch:
If you already have a presence as yourself or your blog:
Choose 2 or 3 networks to focus on creating a “brand-like” presence for your blog◦ Top two: Twitter, Facebook◦ Runners up: Tumblr, Pinterest,
Reddit Find 5 bloggers who are
similar to you◦ Study how they use those
networks◦ Learn best practices from them
Then move to the right column
Build your followers by following other users
Talk to themPosting regularlyShare content that will
appeal to your audience and is similar to what you write about
Before you share your blog post…
Title is under 120 characters – for SEO and Twitter
Be visual – include an image in every blog post ◦Images show up in the link’s “preview” on
Facebook and Pinterest and will come in handy on Tumblr
Shorten links – use a URL shortener where you can track clicks ◦My favorite: bit.ly
How to Promote Your Blog…on Twitter
1) Tweet when you first publish your blog◦ The Best Blog Post You’ll Ever Read bit.ly/3l2id◦ [Just published] The Best Blog Post You’ll Ever Read http://bit.ly/3l2id ◦ [New Blog] The Best Blog Post You’ll Ever Read http://bit.ly/3l2id
2) Tweet post again later in the day and with different intro:◦ Have you read the best blog post in the world? http://bit.ly/3l2id
Optional 3) Tweet a third time a few days later◦ Could preface tweet: In case you missed it, here’s the best blog post in
the world: http://bit.ly/3l2id
Do not tweet about your post every hour for 8 hours straight
90% of the time, share links to other blogs, RT other users, build your following, have conversations
…on Your Personal Facebook
Share Post on Your Personal Facebook ◦ Share the post you made on your Blog’s Facebook Page or share shortened
link◦ Give a more personal intro◦ Occasionally tag your Facebook Page in the intro
Why share on your personal Facebook?◦ Because your Facebook friends already care about you and what you’re
writing is all over the internet, so why not tell them about your latest post too?
…on your Blog’s Facebook Page
Share on Your Blog’s Brand Page◦ Use the shortened link◦ Tailor your introduction by sharing some “behind the scenes” tidbit about your post
• On days when you don’t share your own blog posts, share content that fits with your blog’s brand◦ Photos, links, videos – anything that’s similar to what you write about and your
readers will enjoy to keep them interested
…on Tumblr
Upload a Photo: The blog’s image◦ Set click-through link to your blog (long link)◦ Copy and paste the first paragraph or two as the “caption”◦ Add “Read more” with a link to your blog at the bottom
See how Fast Company uses Tumblr: http://blog.fastcompany.com/ ◦ Add tags
Include the same tags as in regular blog post Include a tag for your name and your blog’s name
Tumblr is the network for you if: ◦ You use a very visual images in your blog posts◦ You fall in love with Tumblr and post content on a regular basis
See how LitReactor (http://litreactor.tumblr.com/) and Tac Anderson (http://tac.is/) use Tumblr to supplement their regular sites
◦ You build a following
…on Pinterest
Share link to your post◦ Make sure it picks up your image◦ Add a short intro to pique interest
Pinterest is the network for you if:◦ You have a very visual blog or ad branded-quotes to your blog post
images See how these blogs incorporate branded images within their posts: Life
Without Pants, The Skool of Life◦ You are very active on Pinterest and invest time in building boards
and followers See how Social Nerdia (http://pinterest.com/socialnerdia/) and Jolkona (
http://pinterest.com/jolkona/) have organized and branded their Pinterest boards
If you mentioned someone in the post, ping them
Blog Marketing Tip #4The fastest way to a blogger’s heart is through their own blog.
Build relationships with other bloggers
Make a list of 5-10 bloggers who are like you◦ This is your dream team who will become your blog’s advocates◦ Make sure they’re within reach (e.g. don’t list Seth Godin)◦ Have an active blog, are conversationalists on social (Twitter
conversations, RT others, etc.)
How to find your way into their hearts and get their attention:◦ Read and comment on their blogs regularly
Make sure the URL attached to your comment is your blog◦ Share their blog posts on your networks (Twitter, Facebook, Tumblr,
Pinterest, etc.) and as it makes sense (don’t share every post, every day)◦ Be a human, be friendly, give feedback when they ask◦ Talk with them on Twitter, etc. If you’re really savvy, set up a time to chat
via Skype and get to know them as people
Do not ask them to share or comment on your blog◦ If you’re doing it right, they will start on their own
Blog Marketing Tip #5Be a blogger, not a player.
How to be Successful at Marketing Your Blog (and Keep Your Soul)
Be a real person, not a robot. No one knows your blog exists if you don’t tell
them about it. Social media is a useless channel for
promotion if you don’t invest time in it. The fastest way to a blogger’s heart is
through their own blog. Be a blogger, not a player.
How to Promote Your Blog
After you hit publish: Shorten link Tailor your introduction to your post for each network – give readers “behind the
scenes” info that will make them click and read Share on Twitter Share on Facebook
Personal Page
Share on Tumblr Share on Pinterest Share on LinkedIn (same as Twitter) Ping anyone you mentioned in your post Share on any other networks you’re active on…
Build your brand and networks every day: Get followers by following other users Share interesting, valuable content on all of your channels consistently Model how you use social media for your blog after your 5 favorite bloggers Build relationships with other bloggers who will become your advocates Read and comment on other blogs
www.lamiki.com
Thank you!Laura Kimball
lamiki.com @lamiki