#SMX #24B @JoeKerschbaum

HOW TO MAGICALLY

REMARKET TO PEOPLE WHO

HAVE NEVER BEEN TO YOUR WEBSITE

#SMX #24B @JoeKerschbaum

For Our First Magical Feat…

#SMX #24B @JoeKerschbaum

How You Get Email Addresses

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How Your Emails Feel

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

Never Been to Website Previous Customers

Currently in Lead Nurturing Funnel

Lost Customers / Opportunities

Customer Match

Audiences

Segment Audiences in CRM

#SMX #24B @JoeKerschbaum

Where Your Ads Appear

#SMX #24B @JoeKerschbaum

Upload Your Email Lists into AdWords

#SMX #24B @JoeKerschbaum

Upload Your Email Lists into AdWords

#SMX #24B @JoeKerschbaum

Magic Potion Ingredients (Task List)

1. Pull email list from your CRM 2. Define audience segments before uploading 3. Upload list into AdWords & create audience 4. Create separate campaign for these targets

Resources https://support.google.com/adwords/answer/6276125?hl=en

#SMX #24B @JoeKerschbaum

PRESTO!

#SMX #24B @JoeKerschbaum

For Our Second Magical Feat…

#SMX #24B @JoeKerschbaum

App Download = Success!

#SMX #24B @JoeKerschbaum

App Download = Success!

#SMX #24B @JoeKerschbaum

App Ghost Town

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Remember Me?

#SMX #24B @JoeKerschbaum

App Remarketing Process

#SMX #24B @JoeKerschbaum

Remarket to App Users

#SMX #24B @JoeKerschbaum

Just a Bit of Code

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There is Help!

#SMX #24B @JoeKerschbaum

Magic Potion Ingredients (Task List)

1. Have a solid user base for your app 2. Integrate additional tagging into your app 3. Create RMKT audiences for mobile app users 4. Create new campaigns for app RMKT

Resources https://developers.google.com/app-conversion-tracking/

#SMX #24B @JoeKerschbaum

PRESTO!

#SMX #24B @JoeKerschbaum

For Our Third Magical Feat…

#SMX #24B @JoeKerschbaum

Your Remarketing Audience

#SMX #24B @JoeKerschbaum

How Similar Audiences are Created

Google Contextual Engine Monitors browsing activity on Display Network sites over the last 30 days Determines shared interests and characteristics of the people in your remarketing list RMKT list with at least 500 cookies

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

Similar to Previous Customers

Engagement: Best Intent: Best

Similar to Visitors of Specific Content

Engagement: Good Intent: Strong

Similar to Customer Match Lists

Engagement: Good Intent: Better

Similar to Site Visitors

Engagement: Poor Intent: Low

#SMX #24B @JoeKerschbaum

Display Channel Conv Rate CPA CPC Display Select Keyword 1.3% $ 44.03 $ 0.58

Similar Audiences 1.1% $ 58.80 $ 0.65 Remarketing 2.2% $ 105.97 $ 1.07

Keyword Contextual Targeting 1.2% $ 242.41 $ 0.87

#SMX #24B @JoeKerschbaum

Magic Potion Ingredients (Task List)

1. Create RMKT audiences in AdWords 2. Segment RMKT audiences for better relevancy 2. Allow your audiences to grow in size 3. AdWords will create Similar Audiences 4. Create new campaigns for Similar Audiences 5. Exclude customers / converters

Resources https://support.google.com/adwords/answer/2676774?hl=en

#SMX #24B @JoeKerschbaum

PRESTO!

#SMX #24B @JoeKerschbaum

For Our Last Magical Feat…

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

What Are Folks Watching?

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

Funnel Position on YouTube

#SMX #24B @JoeKerschbaum

Funnel Position on YouTube

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Why YouTube? Why?

#SMX #24B @JoeKerschbaum

Embrace the Intent

#SMX #24B @JoeKerschbaum

Remarket to YouTube Viewers

People who watch any of your videos

People who take an action on any of your videos

People who view your video as a TrueView in-stream video ad

People who visit or subscribe to your YouTube channel

#SMX #24B @JoeKerschbaum

Create Your Video RMKT Lists

#SMX #24B @JoeKerschbaum

YouTube TruView Ad Formats

#SMX #24B @JoeKerschbaum

More Work? Great.

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

Magic Potion Ingredients (Task List)

Resources https://support.google.com/adwords/answer/2545661?hl=en

1. Link YouTube to your AdWords account 2. Launch TruView campaigns 3. Create RMKT audiences from YouTube viewers 4. Allow audiences to grow in size 5. Target YouTube audiences w/ RMKT 6. Exclude customers / converters 7. Exclude mobile devices

#SMX #24B @JoeKerschbaum

PRESTO!

#SMX #24B @JoeKerschbaum

Customer Match

App Engagement

Similar Audiences

YouTube Remarketing

#SMX #24B @JoeKerschbaum

Go Make Your Own Magic!

#SMX #24B @JoeKerschbaum

#SMX #24B @JoeKerschbaum

We are, and have always been, the digital growth partner for the world’s most Innovative brands.

#SMX #24B @JoeKerschbaum

SEE YOU AT THE NEXT #SMX

THANK YOU!