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Presentation on how businesses can use email marketing to achieve their business goals. Presentation covers setting goals, understanding audience, email design, email content, mobile email and more.
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Adam Q. Holden-Bache | Mass Transmit @adamholdenbache
BRING OUT YOUR DEAD!
BRING OUT YOUR DEAD!
BUT I’M NOT
DEAD YET
Emails are sent every minute
THE average U.S. Worker spends
Of their time READING AND ANSWERING EMAILS
THERE ARE
EMAILS SENT TO THE AVERAGE WORKER EACH YEAR
• INCREASE revenue/sales
WHAT IS YOUR
• GENERATE LEADS
• reduce cost of acquisition
• improve conversion rates
• Increase retention
YOUR EMAIL MARKETING EFFORTS ARE ONLY AS GOOD AS YOUR
STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
STAGE 1: The INBOX
STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
STAGE 2: THE EMAIL BODY
STAGE 2: The EMAIL BODY
STAGE 1: The INBOX
EMAIL IS EXPERIENCED IN STAGES
STAGE 2: THE EMAIL BODY
Stage 3: The Web Site/Landing Page
ALWAYS DRIVE USERS TOWARDS CONVERSION
STAGE 3: The WEB Site/Landing page
• USE HEADERS & SUBHEADERS • BREAK APART THE COPY • USE BULLETS AND LISTS • USE BOLD, ITALICS & FONT SIZE VARIATIONS • USE COLOR & WHITESPACE • MAKE IT SCANNABLE
EMAIL DESIGN
• DON’T SELL, EDUCATE
EMAIL CONTENT
• SOLVE A PROBLEM
• SAVE, SAVE, SAVE
• ENTERTAIN
79%
79% OF SMARTPHONE OWNERS USE IT TO READ EMAIL
(THAT’s more than use it to make phone calls)
Optimize for Mobile
1. Less content 2. Easy to click 3. Stack content (no columns)
4. Remove or link to low priority content
TEST, TEST, TEST
@adamholdenbache
RECAP:
• HAVE A GOAL • KNOW YOUR AUDIENCE • Quality over quantity • DRIVE TO CONVERSION ( Open -> click -> CONVERT) • Optimize for mobile • always Test
Adam Q. Holden-Bache CEO/Managing Director Mass Transmit [email protected] @adamholdenbache