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Serena dot RyanⓇ
Digital Marketing Education Specialist
How To Leverage Digital Marketing For
Business Success
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★ Where to start
★ Why we’re going there
★ Your Action Plan
★ Next Steps
Success in the Digital Age
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The World We Live In“In Australia
Facebook has 17,000,000 unique users per month.”
“91% of people in Australia use a
mobile device or smart phone.”
“Australians have an average of 4.7 devices per person.”
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Why I am here
1bn+ Users
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Why I am here
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Getting Introduced
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A Social Cup Of Coffee
Twitter // I’m drinking a coffee
Facebook // I like coffee
Google+ // I’m a google employee who drinks coffee
Instagram // Here’s a vintage photo of my coffee
Pinterest // Here’s how to make the perfect coffee
Linked In // My skills include drinking lots of coffee
YouTube // Watch me drink my coffee
Snapchat // Watch my coffee disappear
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1. Share With Purpose
Don’t share anything
online unless it is
adding value to your
life.
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★ Presence
○ Where are you?
★ Privacy
○ Who can see?
★ Permanence
○ What’s your legacy?
1. Share With Purpose
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2. Be An Opportunist
Create and look for
opportunities to grow,
develop and connect.
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★ Connections
○ Who do you know?
★ Alerts
○ Are you notified?
★ Subscriptions
○ Are you on subscribed?
2. Be An Opportunist
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3. Give And Receive Support
Network and support
both in person and
online.
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★ Networking
○ What rooms are you in?
★ Charity Work
○ Do you volunteer?
★ Mentoring
○ Who do you look up to?
3. Give And Receive Support
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4. Be A Learner
Updates are made daily
to the digital landscape.
Make time to
incorporate learning
every day.
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★ Listen
○ audible.com.au
★ Watch
○ ted.com
★ Do
○ Practice makes perfect
4. Be A Learner
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5. Be Flexible
Digital is agile. Use it to
listen, learn and
respond to your
customers.
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★ Own
○ Transparency is key
★ Fix
○ Have fun fixing it
★ Persist
○ Try, try, try again
5. Be Flexible
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6. Set Priorities
Digital moves fast.
Maximise your return
of investment by being
in the best places to
help you grow.
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★ Set Hours
○ Google Calendar
★ ROI
○ $ first
★ Process
○ Use apps, trello,
wunderlist, evernote...
6. Set Priorities
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7. Have Patience
It takes an average of
12 times someone is in
contact before they are
a customer.
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★ Connect
○ Extend your presence
★ Be Social
○ Be active online
★ Be Consistent
○ Post regularly
7. Have Patience
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Summary
Use Digital as a tool to
achieve what you really
want.
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Next Steps
★ Get connected
★ Jump in
★ Keep learning
★ Write a review
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Educate and Empower
Digital Marketing Education
0437 016 395
How I can help
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