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How to Grow your Email List
Agenda BEST PRACTICES TO GROW LIST ORGANICALLY
HOW TO GROW PRODUCTIVE LIST IN-ORGANICALLY
MONETIZE YOUR EMAIL LIST
INTRODUCTION TO PRIMENETWORK
Q & A
Did you know?
● Fact: your email list degrades by 22.5% every year
● Email list growth needs to be a regular and consistent activity
You want to grow your list...
But what do you want to give?
What's the benefit to your subscriber Make sure a potential subscriber has a good reason to subscribe.
Newsletters Educational, informative
Rewarding Promotions
Effective Tactics Vs. Most difficult
GROWING YOUR LIST ORGANICALLY
Your website sign-up is KEY
Boost-up your Sign-up
Boost-up your Sign-up
Boost-up your Sign-up
Put your signature to good use
Allow to Share
Sign-up in Newsletter
Sign-up form on Social Media
Sign-up through Content
In-store Communication
GROWING YOUR LIST INORGANICALLY
Grow your list INORGANICALLY
DO NOT EVER, EVER BUY LISTS
● Renting Lists, think List brokers
● Partner with other lists owners, kind-for-kind
● Google Adwords
● Go for traditional advertising
● Sponsor conferences, webinars
Poll
Have you ever rented 3PLs?
1. I've used 3PLs and have had success
2. I wasn't happy with 3PL campaign performance
3. I've never used 3PLs, but I'd like to try
Third-party Lists 3PLs
3PLs can be of varying permissions levels
● Permission-based lists perform well
– Association members, publication subscribers
– Good, consistent relationship with the list owner
● Aggregated or compiled lists
– Loose or no relationship with list owner
– Extracted from directories, websites or one-time interactions
Choosing the right 3PLs
List Brokers
● Market multiple third-party lists
● Work on target audience matching
● Are able to provide a good mix of lists
● Can optimize your spends
Choosing the right 3PLs
Don't just choose one list
● Define your target audience
● Use a list broker
● Choose atleast 3 lists
● Test market to a slice of the lists
● Pick the best responding list
Marketing to 3PLs
Sponsored sending
● From name of the list owner, existing relationship
● Co-brand the email body with their logo also
● Better open and response rates
● Applicable to permission-based lists
Marketing to 3PLs
MONETIZE YOUR EMAIL LIST
Monetization Methods
Generate Pageviews
Monetization Methods
Co-Registration
Monetization Methods
Display Banners
Monetization Methods
Rent out your List
HOW TO RENT A LIST OR
RENT OUT MY LIST
What is PrimeNetwork? (For Publishers)
What is PrimeNetwork? (For Advertisers)
How-it-Works
How-it-Works
How-it-Works
How-it-Works
How-it-Works
Questions?
Smita More
www.juvlon.com
www.juvlon.com/primenetwork
