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AND GROW YOUR EMAIL LIST
How to Get Your TargetAudience to Opt In
WWW.BECOMEABLOGGER.COM
Create and offer a
F R E ERESOURCEone that will help your targetaudience accomplish their goalor overcome a struggle.
WWW.BECOMEABLOGGER.COM
Have multiple
CALLS TO ACTION
OPT IN
to give them access to theresource
WWW.BECOMEABLOGGER.COM
Where can you place thecalls to action in your blog?
WWW.BECOMEABLOGGER.COM
On your home page
On your about page
On your sidebar abovethe fold
Where can you place thecalls to action in your blog?
WWW.BECOMEABLOGGER.COM
On a squeeze page
Within your content
At the bottom of yourposts
Use some
Advanced Opt InTactics
WWW.BECOMEABLOGGER.COM
TWO-STEP OPT INS
Allow them to click on something
Let them giveyou your emailaddress
It takes significantly less effort to
click something than it does to
enter your name and email
address. Once someone has taken
that initial (easy) action, they are
more likely to follow through with
an action that’s congruent with
your initial action.
Psychology behind:
Click Here
WWW.BECOMEABLOGGER.COM
CONTENT-SPECIFIC OPT INS
Create an opt in that’sspecific to that topic
If someone just spent the time toread through a post on a specifictopic, they are more likely to beinterested in that topic than arandom visitor.
WWW.BECOMEABLOGGER.COM
USE LIGHTBOX POPUPS
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Minimize annoyance byusing exit intenttechnology. (They won’tsee the pop up untilthey leave the page.
USE WEBINARS
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What can you teach liveon a webinar? Use thatto get people on youremail list.
Read more about growing your email list at WWW.BECOMEABLOGGER.COM
