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10/4/2011
1
Nonprofit 911:
Why Email? Reasons to Love Email Marketing
With Matt McCutchan, Emma
Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones
If you are unable to listen to your PC audio, please close the Audio Broadcast panel and click the Request button below the participant panel to get dial‐in info.
www.Nonprofit911.org
About Network for GoodUpcoming Trainings: Nonprofit911.org
NetworkForGood.org – for Nonprofits
DonateNow
EmailNow
EventsNow
CommonGround
Virtual Fundraising Partner
The Network for Good
888.284.7978 x1
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www.Nonprofit911.org
Today’s Speaker:
Matt McCutchanEmma
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An introduction to EmailNow powered by Emma
Great to meet you (again)
Audience
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Campaigns
Response
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Reason 1
Everybody’s Doing It- - - - - - - - - - - - - - -
95% of all adults have at least one email address
93% of those subscribe to at least one email marketing list
It’s the preferred method of communication
Everybody’s Doing ItReason 1
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Everybody’s Doing ItReason 1
- - - - - - - - - - - - - - -
Reason 2
Email is surprisingly personal- - - - - - - - - - - - - - -
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Purposeful List Growth
Segmenting Your Audience
Targeted Messages
Email is surprisingly personalReason 2
- - - - - - - - - - - - - - -
Personalization Welcome Triggers
Email is surprisingly personalReason 2
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Reason 3
Save money by moving yourmarketing online
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“Commercial e-mail returned a whopping $42.08 for every dollar
spent on it in 2010”- Direct Marketing Association
Email is surprisingly personalReason 3
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Reason 4
Email & social media pair nicely- - - - - - - - - - - - - - -
Email SocialUbiquitous Influential
Rich and detailed Short and accessible
Segmentable Conversational
Database-driven Community-driven
Design & brand focused Quick to publish
Measurable Transparent
• •• • •
• • • • • •• • • • • •
• •
Email & social media pair nicelyReason 4
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How can you find a partner brand to help grow your email list or Facebook fan base?
Email & social media pair nicelyReason 4
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Reason 5
Quickly determine whichmessages resonate the most
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Quickly determine which messages resonate the mostReason 5- - - - - - - - - - - - - - -
Quickly determine which messages resonate the mostReason 5- - - - - - - - - - - - - - -
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Reason 1 Everybody’s Doing It!- - - - - - - - - - - - - - -
Reason 2- - - - - - - - - - - - - - -
Reason 3- - - - - - - - - - - - - - -
Reason 4- - - - - - - - - - - - - - -
Reason 5- - - - - - - - - - - - - - -
Email is surprisingly personal
Save money by moving your marketing online
Email & social media pair nicely
Quickly determine which messages resonate the most
Questions?
What works for you?No calculus questions, please.
- - - - - - - - - - - - - - -
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Thanks!Matt McCutchan
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Nonprofit911.orgJoin us for our next webinar on October 25:
A Scientist in your Communications Department: Segmenting Messages, Customizing Content, Delivering Results
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