@sarahwatz

How to excel in content marketing

1WHY

2 3 4WHO WHAT HOW WHEN

5 6ANALYZE

@sarahwatz

The act of selling has changed because the act of buying has changed.

John Jantsch, Duct Tape Selling

@sarahwatz

Content Marketing.

HTTP://EN.WIKIPEDIA.ORG/WIKI/CONTENT_MARKETING

Is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.

Successful content marketing relies on providing "consistent, high-quality content that solves people's problems”.

@sarahwatz

Be clear on your objective.

1WHY

@sarahwatz

Example goal:

Attract 1000 leads.

Capture 300 leads.

Convert 30 to clients.

1WHY

@sarahwatz

Every move counts.

1WHY

@sarahwatz

When you focus on tactics and ignore strategy the result is leakage.

1WHY

@sarahwatz

Define your market. 2WHOWho is your dream client.

@sarahwatz

Develop a persona.

Demographics

Influences/influencers

The value of use

Content preferences

Objections & frustration

Motivation

Triggers

2WHO

@sarahwatz

3WHAT

Great, educational and sharable content.

@sarahwatz

4HOW

Choose best medium.Use a content calendar.

@sarahwatz

5WHEN

Publish planed, smart & timely.

@sarahwatz

@sarahwatz

6ANALYZE

& REVISE

Measure your success rate. !

Analyze, revise and optimize.

@sarahwatz

Thank you.