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~OIOLCTMAILMost mailers are based around standard sizes so for higher impact useodd formats to create interest.

There are endless options for die cut shapes, take advantage of thisand get creative.

Customers make a subconscious judgment about a direct mail piecwithin 90 SECONDS of initial viewing.

Make informed colour choices. Colour theory plays an important role inmaking the right impression.

SAFETY LIVELINESS PURITY TRANQUIILITY LOVEGROWTH WARMTH SLEANLINESS TRUST LIFEWEALTH SUPPORT ROPE PRURUSTIVm WARNINGFirst impressions are important. The data below shows the percentage ofcertain age demographics that will open direct mail if they consider it tocontain relevant information.

70%33%

73%40%47%

70%

Using colour creates a more �exclusive look. Branded, well designedand informative envelopes add to the value of the piece.

Incorporate laminates, special varnishes, foil blocking and tabbingwhen creating a self-mailer.

IF IT LOOKS 0000, FEELS NIOE ANOSOOEAMS FOB INTEOAOTION, I AMMOUE LIKELY TO OPEN IT.

Incorporate interactive elements, different textures and new designideas to add a sense of discovery to the experience.

1.5 MILLION OE&PONDED TO A MONEY OFF VOOCOEO

Get more immediate response than ordinary direct mail.

Offer a higher-quality, longer-lasting impression than other broadcastmediums.

Deliver your message with maximum impact.