Direct Mail Examples

Samples from India

Presented by Anup Tiwari @ South Asian Fund Raising Group Masterclass Jan 2008

Acquisition Package

Outer Mailing Envelope (OME) Head Letter Endorsement/Lift Letter Donation Coupon Premiums/Mission Premiums Business Reply Envelope (BRE) Brochure

Acquisition Pack

OME

Premiums

BRE

Lift Letter

Head Letter

Donation Coupon

OME

Teaser

Head LetterLong V/s Short

….head letter

Teaser Headline

Personalization

Underlining

Post Script

Questioning

Lift/Endorsement Letter

•Recommends

•Appeals

•Is Linked to Head Letter

Premiums

Address Labels visible from back

of envelope

Mission Premiums

ORS Sachet in a package asking

money for saving children effected by

diarrhea

Thank You/Welcome Package

Thank You letter Receipt Thank you gift Donation Coupon Brochure OME BRE

Thank You Package

OME

ThankU

Letter

Gift

Donation Coupon

Brochure

Thank You OME

It Thanks

Thank You Letter

Dear Ms. Sharma,

1. Thanks profusely

2. Definitely Personalized

3. Talks about purpose of

contribution

4. Introduces need for next gift, monthly

giving

Thank You Gift

Thanks

Builds case for another

donation and asks for it

Is an item of utility and

longer keep

Brochure

Needed to build case for a long term contribution

Add on Donation Form

May Ask References ECS Form

Newsletter Appeals

Donation coupons

Stories of Hope made possible by

donor & with a further need

Speaks to the donor

Contact us

Engagement DeviceDonors’ Speak

Brief Editorial

Do not forget

Sending in an OME that communicates with

donors

Sending Covering

LetterSending a BRE

Thank You

Hope you find this useful!