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�e New Normal
Reach
Response to Print
Efficient & Effective
Among the factors listed below, which are the most important to you when you are shopping in general?
Source: Kantar Retail ShopperScape, October 2013Note: Hispanics may be any race
#2
49% of consumersselect couponsto bring on shopping trips
SAVE $ of consumers use couponsto plan theirshopping list
91% of shoppers
look at
storecircularsto compare prices
65%
Source: Kantar Retail Shopperscape Oct 2013 Source: NCH Coupon Facts Report 2012 Source: IRI MarketPulse Survey Q2 2013 and same period prior year
Newspaper Readership Trend
41% of consumers make one or more weekly purchases from the Shared Mail Package
Of households can be reached by advertisers using
shared mail
98%
vs
Four households for a penny!What other product can you get a billion impressions for a million dollars ?
Population Source: Woods & PooleNewspaper Readership Source: Scarborough Research, Multi-Market Studies 2004-2013 (Cume)
Source: Valassis Data 2013
Based on 13,752 consumer responses from July 2012-June 2013. Margin of error ±0.8%. Newspaper data reflect readership of any local or metro daily/Sunday newspaper in a 7-day period.Source: Advertising Readership & Response Tracking Study, TNS Custom Studies.
Wra
p Bi
llboa
rd S
pace
Consumers want value and consumers respond to print. Shared Mail provides the most
reach in print at one of the lowest costs
website: www.valassis.comphone: 800-437-0479
18-31 32-48 49-67 White Black Hispanic
Spending as little money as possible 33% 32% 35% 34% 26% 34%
Feeling like I got a “good deal” 21% 20% 20% 20% 17% 19%
Purchasing high-quality products 9% 10% 10% 10% 14% 7%
A stress-free shopping experience 9% 9% 8% 9% 9% 10%
#1
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Daily newspaper (print)
Daily newspaper (print)
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