How To Create An Event Website That Sells Tickets

A good event website is a must for maximizing event attendance and revenue.

Call To Action

The call to action is a phrase that encourages visitors to start an action.

This could just be the single most important element of your site because it encourage the start of the sales process.

       

Social Proof

Include past event reviews, testimonials, and press coverage to prove the legitimacy of your event.

This shows potential attendees that your event is is trustworthy and well-

reputed.

63% of consumers are more likely to purchase from a site if it has product ratings and reviews.

   

Mobile-Friendly Event Websites

More than half of all web traffic comes from a mobile device.

Therefore, you event website must be mobile-optimized.

Use a service like Wordpress to automatically resize your website for most devices.

Optimize For Google

Google’s robots go through and index information from millions of pages each day.

It is important that Google is able to read your website so that your website

can be optimized.

Learn more about search engine optimization (SEO) on the Universe blog.

Social Media

Include social sharing buttons on your website to increase the reach of your event.

Make sure the social media platforms you are using are popular amongst

the members of your target audience.

Consider using additional call-to-actions to encourage your attendees to share your event.

Decide What Kind Of Event Website You Need

When getting started on your website, take a look at other event websites to get an idea of what competitors are doing.

Keep in mind your unique qualities, imagery, and branding to make your

website stand out.

Start Simple

Even a single landing page about your event can be a great start to an event website.

Services like Unbounce, Lead Pages, or Wordpress are a great place to

start to build simple websites.

Expand As You Need To

If you need to create a more complex website, it may be a good investment to hire a professional to help you.

But remember, oftentimes, less is more!