How to choose the best

keywords for SEO and

customer acquisition in

social media

Karol Pokojowczyk from Colibri.io

• While starting up a business or

already having one, one of the

most important parts of marketing

strategy is being seen on the web,

so your customers or potential

influencer could find you.

The mix of art and

science

• Decision on what keywords your

products or services should be

searched for is simple, but a bit

tricky too.

• It is certain that you should look for

words directly connected with what

you offer but the most obvious

ones wouldn’t be a good choice.

Not too generic or specific either.

• Take a while to think about your

audience. What kind of words they

could be putting in search engine

while looking for your kind of

product or business?

• Make a list of all the words you

came up and the most relevant for

your business.

Geographical location

• While thinking of right keywords

you can also improve your chances

of getting a much better page

ranking result if you insert your

location to the keyword or phrase.

• If you add name of the city or

region within you can or would like

to operate, you can fair better in

your page ranking.

The Competitors

• Do the research of your

competition. Find out what your

chosen keywords bring. That will

help you make decision on which

ones you got chances to rank

better than others.

The “Other” Tools

1. Google Keyword Planner - this tool

will show you how a list of

keywords might perform, and the

average number of times people

searched for those terms.

2. Wordtracker - generates a list of

related keywords, including related

keyword phrases and

combinations.

3. Keyword Discovery – collects data

form over 200 search engines,

allows you to search keyword

database for specific country or e-

shops like eBay or Amazon.

• Colibri is a tool to measure the

effectiveness of your SEO and

online marketing efforts to get

insights and improve your goal

conversions.

This article was originally published on GrowthHacker.am.

Find out more: How to choose the best keywords for SEO and customer acquisition

in social media

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO